Mission, Vision, and Values Definition Organization:
Mission Statement Definition
Mission Statement Defined: A corporate mission statement defines what the corporation does, who it serves, and how it serves (creates value for) its clients. It is designed to provide clarity of focus and direction for those in the company and answers the questions of who we serve and how. It also creates clarity of value for those outside the company and answers the question of whether this company can be of value to me and/or my company. Examples: To bring affordable outdoor activities and water sports opportunities to all through the use of an environmentally friendly Mount Batten Centre. PAS improves your key operating objectives for reliability, safety and productivity by empowering people with process knowledge and information to drive maximum returns from plant assets. The BEC provides the counseling, education, connections and resources required for business success for small and start-up companies with a focus on women-owned, minority-owned and other underserved and aspiring businesses. Step 1: Develop answers to the three components of the mission statement for : What do we do? What are our products and services? Who do we serve? Who finds these products and services of value? What value do we provide? What business problem, human need, or desire do our products and services fulfill?
Step 2: Draft a mission statement (one or two sentences) that captures the above components in a compelling manner for . Note: It may take several drafts.
Mission, Vision, and Values Definition
Vision Statement Definition
Visions Statement Defined: A corporate vision statement sets a dynamic and compelling view of the corporation at some point in the future. It is an emotional driver to some “big idea” or challenge that drives those in the corporation toward it. It is not intended for those outside the company. It is not a goal, as they should be SMART, but rather it can be a...
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