Remember, the power of a Vision is not in the wording itself, but in how much your Vision truly reflects the aspirations of your organization’s stakeholders (employees, clients, stockholders, etc.), and in how much it is embodied in your entire workforce everyday behaviors (more about this in my Special Report mentioned above).
These sample vision statements represent a tiny fraction of the universe out there, but they will definitely give you a solid idea of the different options.
Alcoa sample vision statements
At Alcoa, our vision is to be the best company in the world--in the eyes of our customers, shareholders, communities and people. We expect and demand the best we have to offer by always keeping Alcoa's values top of mind.
Anheuser-Busch sample vision statements
Be the world's beer company.Through all of our products, services and relationships, we will add to life's enjoyment.
To be the world leader in products, services and solutions that enable and transform the way consumers and businesses gather, manage, distribute and communicate information.
Avon sample vision statements
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women - globally.
Bimbo sample vision statements
The world leader in the baking industry and one of the best companies in the international food industry.
A company with trustworthy, leading brands for our consumers.
Our customers' preferred supplier.
A strong and sound company for our stakeholders.
A forward-looking company.
An extraordinary place to work in.
Boeing sample vision statements
1950: Become the dominant player in commercial aircraft and bring the world into the jet age.
Current: People working together as one global enterprise for aerospace leadership
People – A company, any company, is nothing more or less than the people who make it up.
Working – This is about effort.... [continues]
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