Virtual Reality

Topics: Marketing, Computer, Internet Pages: 12 (4464 words) Published: December 4, 2012
“Virtual reality”

Table of contents:
1. Introduction.
2. “Internet Revolution”.
3. The Internet and marketing.
4. The Internet culture.
5. Disadvantages of the Internet.
6. Etiquette and Netiquette.

1. Introduction.
This paper investigates such important aspect of virtual reality as the Internet. Understanding other people’s languages, cultures, etiquettes and taboos is necessary for every person. Nowadays it is obligatory for an intelligent person to know the Netiquette - the norms of conducting in the Internet. The Internet is, literally, a network of networks. It is made of thousands of interconnected networks spanning the globe. The computers that form the Internet range from huge mainframes in research establishments to humble PCs in people's homes and offices. Despite the recent publicity, the Internet is not a new thing. Its roots lie in a collection of computers that were linked together in the 1970s to form the US Department of Defense's communications systems. Fearing the consequences of nuclear attack, there was no central computer holding vast amounts of data, but instead the information was dispersed across thousands of machines. A protocol known as TCP/IP was developed to allow different devices to work together. The original network has long since been upgraded and expanded and TCP/IP is now an overall standard. The Internet has gone on now to fulfill a great deal more than it's intended purpose and has definitely brought more good than bad. The Internet is known as an invisible communications phenomenon. It is used by millions of people every minute. For many people the Internet is a “room” that is situated somewhere behind their computer screens in a cyberspace. Though the Internet exists for about a decade it has become the medium of the new network society. The popular and commercial spreading of the Internet has been exceedingly significant - promoting changes in almost every sphere of human activity and society. The Internet is a new system of communication, new media and source of data, new way of making business, new form of political and cultural expression, new form of teaching and learning, and new community. From the very beginning of the Internet in 1991, it has completely changed the way firms do business, as well as the way customers buy and use products and services. The Internet gives extra opportunities for marketing. The spreading of the Internet has been so impetuous that it has been the point for well-grounded analysis. This paper is concentrated on the Internet phenomenon and on the spreading of the Internet culture and its effects on people. Manuel Castells is broadly regarded as the chief analyst of the Information Age and the Network Society. The present paper reflects on Castells’ short and informative book “The Internet Galaxy”. In his book the author points out the importance of the Internet as a means of communication raising such questions as: the social dimensions of the Internet, the Internet culture, the influence of the Internet on the market, the political implications of the Internet, the digital divide and the Internet culture.

2. The “Internet Revolution”.
The history of the Internet dates back to the first development of communication networks. The idea of a computer network meant to provide general communication between computer users. This process has developed via a great number of steps. The first ideas appeared in the 1950s. In the 1980s, technologies that became the basis of the modern Internet began to spread worldwide. In the 1990s the World Wide Web was used all over the world. It spread amidst the western countries, then came into the developing countries and created a worldwide admittance to communications and data and a digital divide in admittance to this new infrastructure. The Internet has quickly become a standard for navigating, advertising and selling information and executing various affairs on the Internet...
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