Garymack Channing Burnette
American Intercontinental University
Unit 4 Individual Project
MGMT305-1204B-06 Management Information Systems
Sunday, October 28, 2012
The following assignment is a conclusion of answers to questions located in Chapters 11 and 12 in our text; Management Information Systems: Managing the Digital Firm, (12th Edition), by Kenneth C. Laudon and Jane P. Laudon. The case studies are varied and entitled, “Reality Gets Better”, Chap. 11, p, 429; “The Flash Crash: Machines Gone Wild?”, Chap. 11, p. 439; and “Piloting Valero with Real-Time Management”, Chap. 12., p. 476. The purpose of this essay is to show exemplary skills in understanding virtual reality against augmented realities, descriptions and reasoning of a flash crash with insight into Valero’s dashboard systems.
CASE STUDIES OF BUSINESS & SUPPORT SYSTEMS
Reality Gets Better:
Virtual and augmented realities are distinctively different. An alteration of reality by ways of a computerized device worn for viewing and/or a screen that allures to changes in normal realities is virtual reality. Enhancing the cognitive presence of the real world perception that one may have of surrounding “reality” and using the application to involve improved interaction entails augmented reality (AR) (Laudon & Laudon, 2012). AR is rigorously sought after by marketers as the “finishing touch” as it were, by way of connecting interactive solutions to media advertisements’ and magazines (Laudon & Laudon, 2012). An example, Sports Illustrated Magazine incorporated AR in its annual swimsuit issue by enabling readers to scan digital editorial pages and give access to behind-the-scenes media clips (Tode, C., 2012). Furthermore, the ability given to customers of marketers to test drive per say products through virtual streaming media instantaneously via a smart phone, tablet or personal computers helps exemplify AR. Moreover, AR adds attractiveness to marketers for such...
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