Virgin Blue Opportunities / Threats

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Develop business travel market (now its focus on serving the leisure travel market)

It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar.

Regional jets
Future: New carriers called Virgin Lite Blue, serving regional airports currently not served and secondary metropolitan airports.

Create green program
In June 2007, Pacific Blue also became the first airline in New Zealand to launch a carbon offset program to support New Zealand-based government approved projects to reduce CO2. Green footprint

It can create programs relating to save global nature or reduce carbon emissions, this could increase company’s image and passenger number. i.e Cathay Pacific Airline’s “fly greener”

Expose to new market:
Now: provide domestic air services throughout Australia and international services to New Zealand, Vanuatu, the Cook Islands, Fiji, Tonga and Samoa. V Australia, is set to launch services between Australia and the United States of America in 2008, Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian countries. Now: bringing on new airline partners. Hawaiian Airlines and Air Mauritius have joined with other contracts close to completion. Future: international cooperation will grow market size.

Improve IT systems:
Future: a better IT system makes customers to book ticket and holiday much easier via the web.


New competitor: Australian domestic market is facing renewed competition in the form of Singapore's Tiger Airway. It lans to launch later this year with A320s In an effort to break the "cosy duopoly" of Qantas and Virgin Blue, says chief executive Tony Davis.

Qantas’s expose: More than 70 new aircraft will join the Qantas fleet by 2014

Uncertain new position: Caught in the...
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