COLLEGE OF COMMERCE
TOURISM AND HOSPITALITY DEPARTMENT
HOSPITALITY MARKETING MANAGEMENT CLASS
Virgin Atlantic Airways
Ariza, Gee Kylie Krishna
Chua, Zyera P.
Comar, Grace Stephanie J.
Morales, Monique Joy
Mr. Steven N. Sasam
February 16, 2010
Virgin Atlantic Airways entertains the different status, gender and age. Most of the travelers are business traveler and leisure travelers. They allow children ages 5-and above to travel. Below 5 years old, the kid should have guardian ages 16 up or parents. For the unaccompanied child/children, they must follow a certain rule. The Virgin Atlantic also accepts trained pets who accompanied disabled person e.g. Blinds person. Also some of their passengers are packed with friends, families and high yield business travelers.
Virgin Atlantic Airways gives importance to technology. Technology could also upgrade the expectations of passengers. Virgin Atlantic Airways knows how dangerous to fly the airplane without further checking of its technology. There are aircrafts engineers that have been researching to improve security airlines. They also implement high technologies to entertain the passengers while waiting for arrival. They don't want the passengers feel bored during the flight. Innovations were implemented in order for the passengers to relax and to feel comfortable. There were video entertainment, Sony watchman on board, individual video screens for every seat; virgin’s onboard entertainment offered 20 audio channels, 16 video channels. Those innovations were created to cater the needs and wants of the customers as well as to understand the passengers needs and go beyond their expectations. They accept any status of passengers.
In January 1991, the UK opened Heathrow Airport to Virgin when it...