Topics: Ethics, Supermarket, Computer science Pages: 5 (1415 words) Published: November 30, 2012
Application of ethical theory to a case study vignette

• Choose ONE of the following four cases
• Identify key stakeholders in this case. Identify and discuss main (ethical) issues of this case in relation to the stakeholders.
• Evaluate the case using TWO ethical theories (you must use the theories that were taught in the lectures apart from Ethical Egoism).
• Explain how you would act / you would have acted in this situation, and why.

Your word limit must not exceed 1,700 words. Do not forget to include your word count in Your essay.
The essay will be marked using the following criteria:
• Identification of stakeholders and issues
• Outlining of main features of ethical theories and application of theories to case • Style and Presentation (including authenticity and accurate referencing)

Submission deadline is Friday, 25 January, 2013, 9pm. Failure to submit on time will result in a fail grade. You are required to submit your coursework both electronically through TurnItIn (see instructions in module handbook), and as hard copy to the UniHelpdesk in the Sheppard Library. Please ensure that you submit exactly the same versions of your work as hard copy and electronic copy. The electronic copy is the one that will be marked. You should also be aware that students may beasked to attend a viva should there be any doubts regarding the authenticity of their work.

Case 1

Safia, having completed her Business Management degree at Middlesex University, has found a job as executive assistant in a medium-sized city law firm. She very much enjoys her job and, although she has only been working for the firm for a few months, has already become a valuable and trusted employee. She has been asked by Jamal, the partner in the firm for whom she works, to organise the event that the firm hosts every year for its corporate clients. Her brief includes organising the catering (finger food and drinks) and because they are expecting up to 200 guests, she is required to follow the company guidelines, which state that she has to get quotes from four catering firms and then give the contract to the firm that offers best value for money. Meera, a close friend of Safia’s, has recently taken over her father’s struggling catering business. Meera’s father has been suffering from a long-standing and severe illness, which forced him to retire from the business. Safia knows that a large catering contract would provide a much needed boost to Meera’s business, and therefore includes it in the list of firms who she will ask to produce a quote for her.

Even though the food and service offered in each quote is not exactly identical, Meera’s quote is not quite the best value for money. Safia asks Meera to revise her quote so that she can give her the business.

Has Safia done the right thing?

Case 2

Tom works for a small firm specialising in textile print designs. The firm has recently landed a contract with a large supermarket chain. Among other things, they have been asked to produce a print design for a sweatshirt, to be sold to young adult females. Tom is given the brief. He drafts various designs but is not very happy with them, neither is the managing director, who occasionally asks how Tom is getting on with his work. Tom is also busy working on a range of other projects. As the deadline approaches, Tom gets slightly desperate, but then while browsing the internet during his lunch break he comes across a girl called Nina’s internet blog. Nina is a fashion student and uses pictures of herself on her blog to advertise her own fashion designs. One of the photos depicts her in a dreamy-looking pose, and Tom thinks that with some flower pattern placed around the photo, that would make the perfect print design for the sweatshirt. Nina has a statement on her blog that says that all the content featured on her site belongs to her and permission for use any of her photos is required. He emails her to ask her...
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