Vietnam Retail Analysis

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Vietnam Retail Analysis (2008-2012)

RNCOS
Online Business Research

© RNCOS

Page 1 of 81

Vietnam Retail Analysis (2008-2012)

RNCOS
Online Business Research

Published by

RNCOS E-Services Pvt. Ltd.
29, Functional Industrial Estate
Patparganj, Delhi - 110092
Tel: +91-11-4214-1229
Email: info@rncos.com
www.rncos.com

© Vietnam Retail Analysis (2008-2012)
RNCOS, 2008
Edition 1.0
All rights reserved. This publication is protected
by copyright. No part of it may be reproduced, stored
in a retrieval system or transmitted, in any form or by
any means, electronic mechanical, photocopying,
recording or otherwise without the prior written
permission of the publishers.

© RNCOS

Page 2 of 81

Vietnam Retail Analysis (2008-2012)

RNCOS
Online Business Research

About the Report
Vietnam is the fourth most attractive retail market in the world in terms of potential growth

owing to both increasing demand for consumer goods and rising disposable incomes, behind

India, Russia and China. The retail market of the country has expanded rapidly over the past few years and will accelerate further on the back of rising disposable income, growing

consumer spending and sector’s liberalization in the coming years, according to new market research report, “Vietnam Retail Analysis (2008-2012)”, by RNCOS.

The detailed data and analysis given in the report will help the client to evaluate the leading-

edge opportunities critical to the success of the retail market in Vietnam. The report gives

rational forecast and estimations that are intended as a rough guide to the direction in which the Vietnamese retail market is likely to move.
Key Findings
 Retail sales in Vietnam are forecasted to grow at a CAGR of about 13.6% during 20082012.

 Food is the most important component of Vietnam’s retail sector and accounts for nearly two-third of total retail sales.

 Non-food sector is expected to grow at a faster pace than food, because of the rise in

income and consumer spending on non-essential items such as clothing, electrical and DIY goods.

 Demand for international brands and luxury products will rise as income level move upwards in the country.

 Modern retailing formats like air-conditioned mini-marts, supermarkets and small

shopping complexes will become more prevalent in the coming years and will lure consumers away from traditional outdoor markets.

Key Issues & Facts Analyzed
 Where Vietnam stands in terms of products affordability index?  What is the consumer behavior?

 Which are the fastest growing products?
© RNCOS

Page 3 of 81

Vietnam Retail Analysis (2008-2012)

RNCOS
Online Business Research

 What are the key driving factors to the market?
 How the market is likely to move in future?

 What are the key challenges for the market?
 Who are the key players in the market?
Research Methodology Used
Information Sources

Information has been sourced from books, newspapers, trade journals, and white papers,

industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases. Analysis Methods

The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

© RNCOS

Page 4 of 81

Vietnam Retail Analysis (2008-2012)

RNCOS
Online Business Research

Table of Content
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Analyst View ..................................................................................................................................... 10 Vietnam - An Attractive Retail Market ............................................................................................ 11 Growing Retail Market - An Analysis.............................................................................................. 12 3.1...
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