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Video Notes

|Video Titles |Textbook Chapters |Pages | |Operations as a Competitive Weapon at Starwood |1 |21 | |Project Management at the Phoenician |2 |24 | |Nantucket Nectars: ERP |2, 15 |27 | |Pearson Education: Information Technology |3, 4, 10 |31 | |Process Analysis at Starwood |4 |33 | |Starwood: Process Performance and Quality |5 |37 | |Christchurch Parkroyal: TQM |5 |40 | |Gate Turnaround at Southwest Airlines |6 |45 | |1st Bank Villa Italia: Waiting Lines |6, C, 7 |49 | |Constraint Management at Southwest Airlines |7 |57 | |Lean Systems at Autoliv |8 |61 | |Versatile Buildings: Lean Systems |8 |65 | |Inventory and Textbooks |9, 12, 15 |70 | |Clif Bar: Supply Chain |9 |77 | |Sourcing Strategy at Starwood |10 |80 | |Forecasting and Supply Chain Management at |13 |83 | |Deckers Outdoor Corporation | | | |Air New Zealand: Service Scheduling |14 |86 | |Sales and Operations Planning at Starwood |14 |90 |

Starwood: Operations as a Competitive Weapon

|Length: |10:29 | |Subject: |“Operations as a Competitive Weapon at Starwood” | |Textbook Reference: |Chapter 1: Competing with Operations, | | |Video Case, page 30 |

Summary:

Recognizing that Starwood’s individual properties had their own approaches to convention planning, and that future growth and success relied heavily on its relationship with meeting planners, the company focused on standardizing it operating processes. In 2002, Starwood standardized its operating processes so that it could measure, improve, and ultimately grow its convention business.

Discussion:

In this video, the uses of operations management concepts are shown in action at Starwood Hotels & Resorts. The video begins by asking students to consider the concept of a “competitive weapon.” Then, a new program developed first at the Westin Kierland Resort in Phoenix,...
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