Video Game Industry Analysis

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  • Topic: Nintendo, Wii, Nintendo GameCube
  • Pages : 3 (832 words )
  • Download(s) : 317
  • Published : September 30, 2008
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Oral Presentation Step 2
Nintendo’s mission statement:
At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services. We feel an equal commitment toward our employees. We want to maintain an atmosphere in which talented individuals can work together as a team. Commitment and enthusiasm are crucial to the high quality of our products and support services. We believe in treating our employees with the same consideration and respect that we, as a company, show our customers. Nintendo’s vision statement:

Our vision is to produce an entirely new product like nothing that has come before it, aimed at greatly expanding the gaming population. Our idea is to expand the gaming audience through the release of the Wii. There is a devotion to the entertainment business, reflected by the company's attitude to staff collaboration. We believe in risk and encouraging employees to take creative decisions in order to challenge the perception of what a videogame can be. Oral Presentation Step 3

Strong Brand40.4
Robust Growth40.4
Debt Free Status40.4
Low development cost for Wii video games.3
Wireless wand controller technology.3
Strong internal resource strength of being innovative.3
Completely sensitive human resource issues3
Never too quick to judge or criticize others work3
Inventory Shortages20.4
Not able to support HD (1080p)1
Inability to meet consumer demand1
Limited game titles on Wii1

Ratings: 1=Minor; 4=Major
Analyzing the IFE Matrix:
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