Victoria’s Secret and Women’s Appearance
Marie D. Smith, the author of Decoding Victoria’s Secret: The Marketing of Sexual Beauty and Ambivalence, is a retired French and Spanish college professor. She lives with her husband, Claude Jay Smith, and her two sons in Jacksonville, Florida. She has received many awards for teaching from the Florida Association of Community Colleges, the Florida Foreign Language Association, and the Union Teacher Press Association. The Popular Culture Association published Smith’s article on Victoria’s Secret on October, in 2002. Smith’s Victoria’s Secret article explains how Victoria’s Secret is socially damaging to our society, and most importantly a woman’s self image. Roy Raymond opened a single Victoria’s Secret store in 1977, which was originally a store for men to buy their wives and girlfriends lingerie without being embarrassed, but Leslie Wexner bought the chain and geared the store towards women buyers (Smith 56-57). Victoria’s Secret’s stores were elegant and up-tone, which appealed to women feeling less scandalous towards buying inappropriate outfits for men. Victoria’s Secret’s sales skyrocketed, while women’s respect for their bodies plummeted. Victoria’s Secret depicted women to be seen as only an object towards men, and believed women should use their bodies to get a man’s approval. While Victoria’s Secret models were using their bodies to sell their products and gave women unrealistic bodies to measure up to. Overall,
Marie Smith’s essay is effective towards making the reader believe Victoria’s Secret display women as only an object, and should use their body to achieve a man’s love through her own logic, emotional appeal, and credibility.
Smith reveals her own logic in Victoria’s Secret’s sales are to persuade women to use their body as an object towards gaining a man in their life. Smith believes Victoria’s Secret’s ads are based on three main expectations that are: a women should use...
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