Business 330 Principles of Marketing
Victoria Secret Pink
I’m your typical Pink customer and I mostly buy sweaters, pajamas, sweatshirts, and blankets. In my closet you will find pretty much all UCLA items from the Pink line. I buy them because they’re comfortable and fun to wear. Especially when it has your favorite teams name on it. Each time I think of Victoria Secret I think of UCLA to be honest. When I walk into the store I head straight to the Pink items. The Pink dog and the bright colors attract me to them. I’ve never thought of the Pink brand as being sexy at all. I mean sweatpants and a sweatshirt sexy really? To me that’s more comfortable than anything else. Sure they do sell bras and underwear which I have to also purchase before, but like I stated already I don’t think it’s sexy. They’re articles of clothing that a lady needs to wear in her everyday life. Sometime especially for women it is fun to dress up your whole outfit, weather that is the clothes people can see and the clothes people cannot see. My mind set of purchasing undergarments is not because they’re cute but more because I need them. Now I have a girlfriend whose favorite store is Victoria Secret, she has a credit card with them, she love the polka a dot undergarments, and accessories. Now when she shops, she shops because she feels cute and sexy in their products. That’s the difference between the two of us. And I believe that’s the mind set of many women, ladies, and girls whatever you want to call the Pink consumers. I don’t think that Victoria Secret’s Pink line needs market boundaries at all. I work with teenagers raging from 11-18 years old. I’ve seen my teens wearing Pink line products and never did I ever think they shouldn’t be wearing them. I’m not saying that because I to wear their product either. It’s just clothes that they’re wearing in my eyes with the words Pink on them. I find it silly that some people see the Pink brand as to sexy; because of the lingerie they...
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