Victoria's Secret

Topics: Adolescence, Lingerie, Victoria's Secret Pages: 2 (737 words) Published: March 4, 2013
It is not a secret that Victoria's Secret is one of the most popular lingerie brands in the world. In these past years, the rapid growth of Victoria Secret company in its catalogs and website sales in different countries has seen obviously. According to the bloomberg Businessweek, Victoria’s Secret spends about $220 million a year on the catalogs sent to customers’ homes each year, including postage, creative, printing, paper and circulation, the biggest expense of its direct business. The company said it mails 325 million catalogs a year, a figure greater than the U.S. Census Bureau’s estimate of the U.S. Population. In addition, Victoria's Secret even send free catalogs to anybody who subscribed to any magazine, regardless of gender. Also anybody can accept free coupon by following Victoria's Secret account on Facebook. Yan han, a 21-year-old girl who study in Los Angles, America. She said:" the “Free Panty” coupon of Victoria's Secret is much better than any other coupon from other stores. Because in most situations you can only receive free items after buying something first. But I can just get a free panty by walking into the store and handing over the coupon." In this case, who would reject such a good deal like this? However, this is only one of the advertising strategy of Victoria's Secret company. The Victoria's Secret annual Fashion Show is exactly the most fantastic and functioning advertising machine. Victoria's Secret spends approximately $12 million on its annual fashion show, according to "Business insider", half of Forbes' highest paid models last year were Angels for the lingerie giant. And the annual Fashion Show drew more than 10 million viewers last year. Moreover, Victoria's Secret invites different famous pop star to the show as performance guests. For example, this year, Justin Bieber, Rihanna and Bruno Mars performed at the show. All of them are young, famous pop star nowadays. According to Chief Marketing Officer Ed Razek of Limited...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Victoria's Secret Proposal Essay
  • Organizational Behavior at Victoria's Secret Essay
  • be human or victorias secret Essay
  • Victoria's Secret Essay
  • Victoria’s Secret Pink: Keeping the Brand Hip Essay
  • History and Effect of Victoria Secret Essay
  • Victorias Secret Research Paper
  • Essay about Victoria Secret

Become a StudyMode Member

Sign Up - It's Free