Viabiliy of News Channels in India

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  • Topic: Television stations in India, 24-hour television news channels in India, Journalism
  • Pages : 15 (4410 words )
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  • Published : March 5, 2011
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ASSIGNMENT
OF

PM

TOPIC: VIABILITY OF NEWS CHANNELS IN INDIA

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SUBMITTED TO: SUBMITTED BY:
MR. SATINDER KUMAR SURJEET SINGH
(LECTURER)MBA II (D)
5918

SCHOOL OF MANAGEMENT STUDIES
PUNJABI UNIVERSITY, PATIALA

INTRODUCTION

TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you

CURRENT SCENARIO OF INDIAN NEWS CHANNELS
Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The ministry has written to Telecom Regulatory Authority of India (TRAI) chairman J.S. Sharma on the issue of stricter criteria, and the TRAI response is awaited, the sources said. The move has been prompted by a host of factors, including a shortage of spectrum that is needed for uplinking and downlinking of TV channels. The Department of Telecommunications (DoT) is planning to auction spectrum space. An assessment of financial viability of a new TV channel will also be an important criterion as the mortality rate of new operations is quite high. This jeopardises job security of people working for these channels, the sources said. The ministry started thinking of new guidelines in the wake of reports of some fly-by-night TV channels using unscrupulous methods to boost their ratings and to blackmail opponents. The sources added that the new guidelines will be finalised in consultation with all stakeholders, including media professionals in charge of the existing channels. The government, however, has no desire to constrain anyone from launching a new media enterprise, an extension of freedom of expression guaranteed by the Indian constitution, but is only trying to weed out non-serious players

If a TV set was indeed an idiot box, the world has more idiots than sane consumers. The growing influence of new media such as internet and mobile phones and the clout of newspapers and magazines notwithstanding, television continues to rule the media landscape in most markets across the world. India is no exception.

The figures speak for themselves. Despite a much longer history, print media in India is still out of reach of more than 70 per cent of the population. Internet reaches only around six per cent media consumers across the country. Television has emerged as the most powerful medium of entertainment, education and awareness. We can distribute these Indian news channels mainly into 4 categories 1. English news channels

2. Hindi news channels
3. Business news channels
4. Reginal level news channels

ENGLISH NEWS CHANNELS

These are some English news channels
• CNN-IBN
• NDTV 24X7
• TIMES NOW
• HEADLINES TODAY
• NEWSX...
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