The Vermont Teddy Co. Inc

External Factor Analysis Summary: The Vermont Teddy Co., Inc

External Factors Weight Rating Weight Score Comments


Opportunities
Forecasting for Growth 0.1 4 0.4 At a rate of revenues
Radio market 0.2 5 1 Continue and expand
Catalog sales 0.1 3.1 0.31 At a slow rate
Promotional market 0.1 4.2 0.42 Continue and expand

Threats
Retail stores 0.1 2 0.2 Have what really need
Rapid expansion 0.1 3 0.3 At a slow rate
Competitors 0.1 4.5 0.45 Think ahead
Declined radio adver. 0.2 4.5 0.9 Continue and expand

Total Scores 1 3.98

Internal Factor Analysis Summary: The Vermont Teddy Co., Inc

Internal Factors Weight Rating Weight Score Comments


Strengths
Radio advertisement 0.2 5 1 Continue and expand
Good board of directors 0.2 4.5 0.9 Good quality
Employee satisfaction 0.1 4 0.4 Good and improve

Weakness
Financial problems 0.25 3.5 0.875 Try to cut in 1/2
Increase in interest 0.15 3 0.45 Pay more as often
Multiple buying 0.1 2.5 0.25 Decrease

Totals 1 3.875

As you develop a strategic vision for your business, there are five different criteria that you should focus on.
• Organization. The organization of your business involves the people you will have working for you, the organizational structure of your business, and the resources necessary to make it all work. What will your organization look like? What type of structure will support your vision? How will you combine people, resources, and structure together to achieve your ideal outcome?
• Observation. When you are looking down at the world from an airplane, you can see much more than when you are on the ground. Strategic thinking is much the same in that it allows you to see things from "higher up." By increasing your powers of observation, you will begin to become more aware of what motivates people, how to solve problems more effectively, and how to distinguish between alternatives.
• Views. Views are simply... [continues]

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