Verizon Wireless Market Analysis
Verizon is a communication network company that involves domestic telecom, domestic wireless, information services and international communication. Since it was formed in 2000 Verizon Wireless has invested more than $70 billion, an average of more than $6 billion every year. These efforts has been conducted mainly to increase coverage and capacity of its premier nationwide network and to add new services, for instance in 2011, Verizon acquired CloudSwitch, which is an innovative provider of cloud software technology that enables enterprises to more easily and securely more workloads between company data center and the clouds, another example is that Terremark a Verizon company, is helping enterprise and government executives realize the power and promise of the cloud with its global network of data centers and a comprehensive portfolio of secure solutions. Furthermore, Verizon Wireless currently serves 93.0 million retail customers, including 88.0 million retail postpaid customers. Primarily Verizon Wireless target several types of consumers in the wireless phone service market. Most cell-phone customers start their lives as basic users therefore the first type of consumer is the basic, price-sensitive, value-oriented customer. Such consumers mainly use their phone mostly for emergencies such as a broken down car, to locate a missing child, or just as a way of keeping in touch with relatives who live in other areas, clearly such customers do not show any interest in the technologically advanced features whatsoever, furthermore these types of consumers do not wish to pay any extra money for features that they probably never use. Several types of people could be basic consumers for instance parents with young school-age children and people with the age of 65 and above. I
n such a big market it is important for Verizon Wireless to identify another type of consumer such group is the advanced user. These consumers value...
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