Verizon Business Model

Topics: Verizon Communications, Verizon Wireless, AirTouch Pages: 2 (702 words) Published: March 13, 2008
Verizon was started on June 30, 2000 when GTE and Bell Atlantic Corp merged. Verizon is a 21st century however the companies that composed Verizon have roots that date back to the 19th Century at the beginning of the telephone era. The merger of Bell Atlantic and GTE were among the largest mergers in U.S. businesses history. Prior to the merger GTE was one of the world's largest telecommunications companies. Bell Atlantic was even larger than GTE. In 1999, Bell Atlantic and London-based Vodafone AirTouch announced that they had agreed to create a new wireless business with a single brand and a common digital technology, composed of Bell Atlantic's and Vodafone's U.S. wireless assets including 22 million households and more than 2 million business customers. Verizon is the largest U.S. wireless company and largest wireless data provider, based on revenues. Verizon has an estimated 63.7 Million customers with 38 billion dollars in annual revenues. Verizon has become a household brand within the communication industry. You can purchase Verizon products from many sources. The company also provides other services such as; Internet connection, telephone land lines, cell phones and cable satellite provider.

Verizon utilizes various methods to sell their products. One of the most important ways of selling their products is from television advertisements. They also mass market

the products via direct mail, allowing the customer to view their products and make a decision of calling from their home. Verizon retailers and authorized dealers can be found at almost every shopping center for those who prefer to buy directly from a live person. Verizon also sells their products by the internet for those who prefer to purchase through their computer. Verizon's financial statements indicate growth in sales. Verizon Communications Inc. is a leader in delivering broadband and other wire line and wireless communication innovations to mass market, business,...
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