Verbal and Nonverbal Communication Between Cultures and Genders.

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  • Topic: Educational technology, Education, Educational psychology
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  • Published : January 4, 2013
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Cognitive communication 2.0 in Higher Education: to tweet or not to tweet? António Andrade1, Cornélia Castro2 and Sérgio André Ferreira2 1 School of Economics and Management, Portuguese Catholic University, Porto, Portugal 2 School of Education and Psychology, Portuguese Catholic University, Porto, Portugal aandrade@porto.ucp.pt corneliacastro@gmail.com sergioandreferreira@gmail.com Abstract: Research has been fertile in producing studies on pedagogical change and innovation through technology in Higher Education Institutions, namely the integration of the social media in pedagogical practice. However, there is a lack of studies on the integration of the social media in the particular field of lectures. In this context, commonly practiced, the teacher faces a wide audience and feels the need to activate mechanisms of direct instruction, for reasons of economy of time and because it is the most dominant pedagogical model. As a result there is a communication paradigm 1.0 (one-way communication, one-to-many, low or non-existent interaction). In this study, exploratory and quantitative in nature, an approach to the thematic of the exploration of the social media in order to upgrade the cognitive communication from 1.0 to 2.0 (many-to-many, interaction between all the participants) in lectures was made. On the approach to the problem, we explored a PowerPoint presentation with the integration of the micro blogging tool Twitter, as a basis for addressing the characteristics of cognitive communication 2.0. For data collection a questionnaire was designed, based on literature, and intended to evaluate several dimensions of the resource used, namely: i) pedagogical issues, ii) technological aspects, iii) cognitive learning; iv) interactions in the classroom; v) positive behavior in the classroom and vi) negative behaviour in the classroom. The results indicate that students recognize the potential of this tool in the dimensions assessed. Twitter integration in PowerPoint allowed the teacher and the students to read each other’s views and each had the opportunity to contribute to the debate. It also allowed the release of multiple choice questions to the audience, with answers via Twitter and projection of results via PowerPoint. This way, a true cognitive communication 2.0 took place.

Keywords: classroom; cognitive communication; learning; micro blogging; Twitter; web 2.0

1. Introduction
The new forms of communication are inextricably linked to the imposition of new forms of teaching and learning, which have resulted in the redefinition of political and pedagogical models. In this context of profound social changes imposed by the increasingly presence and transformative nature of technology, the Higher Education Institutions (HEIs) are confronted with new challenges which require their reorganization so that they can respond effectively. Information Technologies (IT), specially the “web phenomena”, have contributed to changing the way people work together, share resources, co-produce, co-act and get involved in activities that benefit all (Fuchs et al., 2010). Nowadays, expressions such as “collaborative learning”, “learning communities”, “media in education”, “social media” and other similar ones, are essential in educational investigation. However, research on these topics focuses on online environments or faceto-face groups of limited size. Studies in which these principles are applied to a classroom with dozens of students are rare. In fact, research shows that the classroom has been losing its historic centrality in favour of new agglutinating poles such as the Personal Learning Environment (PLE) and the Social Learning Network (SLN), usually associated with spaces outside the classroom – Cloud Learning Environment. However, despite the development of on-line learning systems and b-learning, classroom learning is still largely dominant, and the organization of activities continues to have the classroom learning as ISSN...
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