Vegetable Bread Research

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CHAPTER I
INTRODUCTION

1.1 Rationale

Everybody feels tired and indifferent at times, “requires extreme effort day at the school, at the office or at home.” People live in a stressed out hectic world, where they are overworked, undernourished that leads to unhealthy living ways. Sometimes they forget to have a healthy eating, to choose healthy foods and proper diet because their minds are bombarded with different tasks and other things to do. Nowadays, people are wondering how they’ll get through the day ahead with healthy diet where there’ll be no hassle and requires low budget. Maintaining a healthy lifestyle is a good idea for everyone, people need to especially be aware of the ways in which lifestyle affects everyone’s health. Today, even with the competitors’ growing variety of foods, bread remains important to everybody’s diet, vegetable bread will be the best solution for unhealthy living. The unique and fashionable features of vegetable bread will give healthy eating habits that surely no one would miss. Vegetable breads improve the overall functionality of body which results in a healthier state of body and mind. Vegetable breads, which may help replace unhealthy eating habits, are designed to provide the winning combination of an instant energy that keeps people going at peak performance levels. Eating vegetable bread is satisfying. Due to the stress of modern living, this will be a good thing. Healthy and nutritious foods are served to fill every stomach as well as the body.

1.2 Statement of the problem

This study aims to market vegetable bread. Several questions were formulated to answer this study:

* What is the profitability of vegetable breads among health-conscious? * What important benefits can people get in vegetable bread?

1.3 Statement of the Research Objectives

1.4.1 Specific Objectives
* To know the people’s preferences on vegetable breads
* To determine the buying capacity of consumers
* To know where to establish the bread shop
* To know the target market of vegetable breads

1.4 Significance of the Study

This research contains information that are beneficial for:

* Health conscious people – people who are maintaining their body and people who are into gym – this research provides them to have a healthy eating habit, it helps them to stay fit and slim and at the same time it is healthy for their body. * Other researchers, who might also research about this subject, may get information in this research.

The researchers chose the health conscious people because the researchers see them as the potential target market. This study describes the importance of healthy lifestyle which is composed of a number of factors, of which is diet and exercise. Where, health conscious people eat smart. The study will also help those people get what they need for their body.

1.5 Review of Related Literature

Heath Benefits of Vegetables

Vegetables stand as the cornerstone of a healthy diet. It is an important protective food and highly beneficial for the maintenance of health and prevention of disease. They contain valuable food ingredients which can be successfully utilized to build up and repair the body. Vegetables are also valuable in maintaining alkaline reserve in the body. They are valued mainly for their high vitamin and mineral contents. Vitamins A, Band C are contained in vegetables in fair amounts. They supply nearly all of the vitamins and minerals required for good health, and most of them contain complex carbohydrates which provide energy.

There are different kinds of vegetables. They may be edible roots, stems, leaves, fruits and seeds. Each group contributes to diet in its own way:

Fleshy roots, bulbs, and tubers are high in energy value and good sources of vitamin B group. Potatoes are a good source of vitamin C and potassium. Sweet potatoes and carrots are great sources of beta...
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