Indicate whether the statement is true or false.
____1.Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions.
____2.Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person.
____3.An airline ticket is an excellent example of an item with a high value-to-weight ratio.
____4.Electronic commerce reduces the speed and accuracy with which businesses can exchange information.
____5.Electronic payment can be easier to audit and monitor than payment made by check.
____6.Using the value chain reinforces the idea that electronic commerce should be a business solution, not technology implemented for its own sake.
____7.E-mail was born in 1972 when a researcher wrote a program that could send and receive messages over the network.
____8.An HTML document is similar to a word-processing document in that it specifies how a particular text element will appear.
____9.IP addresses appear as five numbers separated by periods.
____10.A domain name is a set of words assigned to specific IP addresses.
____11.The POP protocol provides support for MIME.
____12.Although fax, e-mail, and overnight carriers have been the main communications tools for business for many years, extranets can replace many of them at a lower cost.
____13.Although an extranet is a VPN, not every VPN is an extranet.
____14.Academic publishing has always been a relatively easy business in which to make a profit.
____15.Most successful advertising on the Web is targeted to very specific groups.
____16.Most newspaper publishers have found that the cost of operating their Web sites cannot be covered by the revenue they generate from selling advertising on the sites.
____17.On Web sites that use the advertising-subscription revenue model, subscribers are typically subjected to much more advertising than they are on advertising-supported sites.
____18.In the fee-for-service model, the fee is based on the value of the service provided.
____19.A good Web site design can provide many image-creation and image-enhancing features very effectively—it can serve as a sales brochure, a product showroom, a financial report, an employment ad, and a customer contact point.
____20.Most companies tend not to worry much about the image they project until they grow to a significant size.
____21.When creating a marketing strategy, managers must consider both the nature of their products and the nature of their potential customers.
____22.In a virtual world, companies can convey a large part of their message by the way they construct buildings and design their floor space.
____23.On the Web, retailers can provide separate virtual spaces for different market segments.
____24.“Clickwords” is a term for words used to prompt a visitor to stay and investigate the products or services offered on a site.
____25.The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies’ relationships with its customers.
____26.The cost of acquiring a new customer is less than the cost of retaining one.
____27.Rational branding relies on a broad emotional appeal.
____28.An emerging characteristic of purchasing, logistics, and support activities is that they need to be flexible.
____29.Businesses make a distinction between direct and indirect materials.
____30.Using VANs can become cumbersome and expensive for companies that want to do business with a number of trading partners, each using different VANs.
____31.The Dutch auction is also called an ascending-price auction.
____32.Online auctions are one of the fastest growing segments of online business today.
____33.The most successful consumer auction Web site today...