Pepsi and Coke operate by sending concentrate to bottlers, who then take the necessary actions, and ship out their products to consumers and vendors. One huge trend by both Pepsi and coke was to begin to contract from less and less bottling company. This is largely due to a decrease in shipping prices, and a better ability for bottlers to meet the concentrate producers demand.
Automation in technology in cash registers allows Pepsi, Coke, and the bottling companies who bottle and ship the contents of each bottle to know exactly how much of their product the merchant is carrying. This allows for a quick delivery of more products for the merchant to sell in a nice and timely procedure.
Marketing and Sales for Pepsi and Coke are huge. These companies spend upwards of $200USD each to advertise specifically on their "Pepsi," and "Coca Cola" products. Pepsi and Coca Cola sold $6.6billion, and $8.3billion in the world market.
Pepsi and Coca Cola have both established themselves as market...