Value Chain Model

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Int. J. Management and Enterprise Development, Vol. 3, No. 3, 2006

Porter’s value chain model for assessing the impact of the internet for environmental gains

Nazim U. Ahmed and Sushil K. Sharma*
Department of Information Systems and Operations Management Ball State University Muncie, IN 47306, USA E-mail: nahmed@bsu.edu
E-mail: ssharma@bsu.edu
*Corresponding author
Abstract: The revolutionary potential of the internet promises to transform economic and environmental gains. By reducing the amount of energy and materials consumed by business, the internet stands to revolutionise the relation between economic growth and the environment. The internet is improving the capability to understand the science of environmental degradation and communicate that knowledge to public and private decision makers. It also helps decrease resource waste and associated pollution by improving the efficiency of economic activity and provides improved sensors and instantaneous telecommunications links to control pollution spillovers, better manage shared resources and reduce waste. This paper examines the impact and potential of internet-based technologies in the performance of important information and communication functions for resolving the environmental issues using Porter’s value chain model. Managerial implications of using the internet for environmental gains for SMEs are also discussed. Keywords: internet; digital technologies; environment; Porter’s value chain model.

Reference to this paper should be made as follows: Ahmed, N.U. and Sharma, S.K. (2006) ‘Porter’s value chain model for assessing the impact of the internet for environmental gains’,Int. J. Management and Enterprise Development, Vol. 3, No. 3, pp.278–295. Biographical notes: Dr. Nazim U. Ahmed is a Professor of Information Systems and Operations Management at Ball State University, Muncie, Indiana, USA. His research interests include environmental management, total quality management, productivity improvement, supply-chain issues and e-commerce. He has published articles inInternational Journal of Production Research, Journal of Operations Management, Journal of Business Research,Transportation Research,International Journal of Operations and Production Management,Information and Management,Information Resource Management,Management Decisions,Production and Inventory Management, Journal of the Academy of the Marketing Science, International Journal of Policy and Information, Computers and Industrial Engineering and other journals.

Dr. Sushil K. Sharma is an Associate Professor of Information Systems and Operations Management, at Ball State University, Muncie, Indiana, USA. Co-author of two textbooks and co-editor of four edited books, Dr. Sharma’s research contributions have appeared in many peer-reviewed national and international journals, conferences and seminar proceedings. Dr. Sharma’s primary teaching and research interests are in e-commerce, information systems

Copyright © 2006 Inderscience Enterprises Ltd.

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