Value Chain in Domino's Pizza

Topics: Pizza, Pizza saver, Domino's Pizza Pages: 19 (5614 words) Published: March 25, 2013

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world.


      The legend of Domino’s Pizza dates back to December, 1960 with the purchase of a small pizza shop in Ypsilanti, Michigan by brothers Tom and Jim Monaghan. The brothers bought the restaurant from friend Dominick DeVarti for USD500 cash and assuming the stores USD8,000 debt (Dicke, 1992). Neither Tom nor Jim had the intention of making the restaurant business their career, but rather saw the opportunity as a part-time venture to help cover the cost of their studies at the nearby University of Michigan. By June the store was earning a profitable USD400 a week but briskly fell off when students at the University went home for summer. Faced with the prospect of a slow phase, Jim sold Tom his half of the business in..

Domino’s One Brand
-Putting People First
-Demanding Integrity
-Striving for Customer Loyalty
-Delivering with Smart Hustle & Positive Energy
-Winning by Improving Results Everyday

Making pizza since 1960...
Like most corporate success stories, Domino's started out small – with just one store in 1960. However, in 1978 the 200th Domino's store opened, and things really began to cook. By 1983 there were 1,000 Domino's stores and 5,000 in 1989. Today, there are nearly 10,000 stores – including more than 5,000 outside the United States. Sure, it took more than 50 years to get here, but the trip was well worth it. Feel free to take the journey yourself. Order a hot, Domino's Pizza for delivery to your door and make your family's dinner the best they have ever had. 1960s1960 * Tom Monaghan and his brother, James, purchase "DomiNick's," a pizza store in Ypsilanti, Mich. Monaghan borrowed $500 to buy the store.  >>>>1961 * James Monaghan trades his half of the business to Tom for a Volkswagen Beetle.1965 * Tom Monaghan, the sole owner of company, renames the business "Domino's Pizza, Inc."1967 * The first Domino's Pizza franchise store opens in Ypsilanti, Mich.1968 * Company headquarters and commissary are destroyed by fire. The first Domino's store outside of Michigan opens in Burlington, Vt.|  | |

1970s1975 * Amstar Corp., maker of Domino Sugar, institutes a trademark infringement lawsuit against Domino's Pizza.1978 * The 200th Domino's store opens.|  | |

1980s1980 * Federal court rules Domino's Pizza did not infringe on the Domino Sugar trademark.1983 * Domino's first international store opens in Winnipeg, Canada. * The 1,000th Domino's store opens.  >>>> * The first Domino's store opens on the Australian continent, in Queensland, Australia.1985 * Domino's opens 954 units, for a total of 2,841, making Domino's the fastest-growing pizza company in the country. * The first Domino's store opens in the United Kingdom, in Luton, England. * The first Domino's store opens on the continent of Asia, in Minato, Japan.1988 * The first Domino's store opens on the South American continent, in Bogota, Colombia.1989 * Pan Pizza, the company's...
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