Value Chain Analysis of Radisson

Topics: Customer relationship management, Customer service, Marketing Pages: 4 (575 words) Published: November 4, 2010
Value chain analysis of Radisson:
Value chain analysis of Radisson simply signifies a series of activities that are a part of the regular operations of the business that leads to the development of competitive advantage to Radisson over other players in the industry. The primary and support activities of Radisson that gives it an edge over others highlighted below: Support activities:


The hotels being set on a Sprawling 16 (or more)acres of land, for eg:(Radisson Alibaug) provides for an Ideal option for rejuvenating holiday. Also the location has been successful in creating interest, awareness, and attracting foreign as well as domestic travelers. It also has become a popular destination for weddings; with its spacious, beautifully laid-out landscaped gardens, the royal and ravishing surroundings, with state-of –the art design and décor.

Technology enabling:

• Real –time access to inventory
• Niche segment (the target market of Radisson) are targeted with precision. • Data required and the operational information being exchanged in a seamless manner. • Revolutionary booking system(Radisson’s internet check-in service) • CRM: customer relationship management: that has been effective in its main fuctions of collection, analysis and development of relationship with prospects customers (CRM being successfully integrated with technology)

HTS Guest Logic™
Property based, customer relationship management tool that gives management dynamic access to their customer database. Access that enables hotels to: identify and provide better service levels to their most valuable guests, understand customer profiles, understand the activity of micro-markets within their customer database, better target their customer so that the right offer can be sent to the right customer and better track the ROI of direct marketing campaigns. Radisson’s aim of customer service through internet relies on a variety of tools and...
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