Value Chain Analysis-Army Recruiting Company
Value Chain Analysis:
Army Recruiting Company
Foundation for Business intelligence Before he passed away in 1999, satirical novelist, Joseph Heller, wrote in his book Catch-22, “I had examined myself pretty thoroughly and discovered that I was unfit for military service” (Heller, 282). While in this instance, the individual was missing a leg and therefore not eligible for service, this quote has been used at times by those that have a fear or misunderstanding of the United States Armed Forces. Despite this, there is a requirement to maintain the volume of Soldiers within the United States Army and that recruiting companies develop a desire to join within the communities where they are located. Understanding the Companies valued processes allows for analysis of what operations are already being performed well and what areas can be improved to increase desire to join.
As an Army Recruiting Commander it is my job to ensure that the Company I lead is producing the best product for our customers. It is described as customers because there are two entities that this company serves. The more obvious of the two is the United States Government. We receive a mission for the year, as to the Government’s goals for the quantity and quality of new enlistments to the United States Army. While it is important to this customer to receive a certain number of these enlistments at various phase lines through the year, the type of enlistment is just as vital to customer satisfaction. For best results, the enlistee should not only show educational aptitude, but also be a malleable or trainable product before they arrive to Basic Training. This customer’s requirements for success require that the company provides them an on time, quality product, in determined quantities.
The other customer that this Company serves is in fact those very people that are enlisting to serve Customer Number One. Less than one half of one percent of the American population has chosen to
Army Recruiting Company
Foundation for Business intelligence Before he passed away in 1999, satirical novelist, Joseph Heller, wrote in his book Catch-22, “I had examined myself pretty thoroughly and discovered that I was unfit for military service” (Heller, 282). While in this instance, the individual was missing a leg and therefore not eligible for service, this quote has been used at times by those that have a fear or misunderstanding of the United States Armed Forces. Despite this, there is a requirement to maintain the volume of Soldiers within the United States Army and that recruiting companies develop a desire to join within the communities where they are located. Understanding the Companies valued processes allows for analysis of what operations are already being performed well and what areas can be improved to increase desire to join.
As an Army Recruiting Commander it is my job to ensure that the Company I lead is producing the best product for our customers. It is described as customers because there are two entities that this company serves. The more obvious of the two is the United States Government. We receive a mission for the year, as to the Government’s goals for the quantity and quality of new enlistments to the United States Army. While it is important to this customer to receive a certain number of these enlistments at various phase lines through the year, the type of enlistment is just as vital to customer satisfaction. For best results, the enlistee should not only show educational aptitude, but also be a malleable or trainable product before they arrive to Basic Training. This customer’s requirements for success require that the company provides them an on time, quality product, in determined quantities.
The other customer that this Company serves is in fact those very people that are enlisting to serve Customer Number One. Less than one half of one percent of the American population has chosen to
Cited: Heller, Joseph. Catch-22. New York: Simon and Schuster, 1961. Print Kilvans, David. “The First Rule of Sales.” Ezine Articles. N.P., 03 October 2007. Web. 02 March 2013. . Miles, Donna. “Survey Shows Growing Gap Between Civilians, Military.” American Forces Press Service. Department of Defense, 28 November 2011. Web. 02 March 2013. . USAREC Regulation 601-95. (2002). Delayed Entry and Delayed Training Program. Washington DC. Department of the Army. 12 August 2002. PDF File.