Value Chain

Topics: Human resource management, Baking, Human resources Pages: 2 (469 words) Published: October 13, 2010
Company: Julie’s Bakeshop
Value Chain Analysis

Primary Activities
Inbound Logistics
They have Supply and Logistics Division is your main supplier of bakery ingredients, supplies and equipment. They aim to be your one-stop-shop for all your bakeshop needs. They offer quality products at competitive prices. Operations

Julie's Bakeshop started the concept of allowing the customers to see how the breads were being made by removing the wall that separates the display counter from the baking area. It has a fully operational laboratory, under a research and development department, to continuously improve on over 200 varieties of bread and other bakery products that respond to the need of the market. It is then a must for all Julie’s Bakeshop to work out good manufacturing practices from bakery construction to day-to-day operation to ensure quality fresh products. Outbound Logistics

For their main activities JFC had establishes this Logistics Division which take care of all logistics of all the ingredients, materials and equipment means. In terms of selling their baked products each after baking the items are all place in the display counter of the same branch. Marketing and Sales

Their products are being promoted through mobile van, peddling cart, motorized cart, frying station, system-wide jingle at all Julie’s Bakeshops, radio advertising spots, print advertising, selected billboards, television commercial. Service

Delighting customers is one of Julie’s Bakeshop’s primary concerns. Through Julie’s Bakeshop’s exemplary service with a smile deeming customers as the core reason of its existence has put Julie’s Bakeshop in a pedestal above its competitors.JFC provides a bakery-opening package consisting of all necessary marketing collaterals needed for a successful opening. A checklist of these items is provided soon after the signing of Franchise Agreement. Support Activities

Supplies and logistic Division, is the sole distributor of all...
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