Value Chain
Value Chain for the Project
The primary activities applicable in our project are:
Inbound Logistics: * The RFID cards need to be purchased from the suppliers. * The name, photo and other details need to be printed on the card. * RFID card reader system also should be installed at the counters of the multiplex.
Operations:
* This includes training the service personnel to incorporate the changes needed while issuing tickets to the movie goers due to the new RFID system installed. * Storage of data related to the cardholders in a central database. * Making the relevant changes in the site used to book tickets online to incorporate changes brought in by the new RFID system. * Checking the identity of the cardholder at the multiplex.
Outbound Logistics: * Dispatching the new RFID cards to the customers who have subscribed for this facility.
Marketing and Sales:
It is necessary to create awareness of this innovative facility made available to the customers. Hence proper marketing of the card will be done through: * Print media advertising * Hoardings and banners at the multiplex as well as throughout the city. * Online advertising * tie-up with the leading bookstores, salons, restaurants online stores for discounts for our “BIG Card” holders
Service:
* Maintenance of the database containing card holder details. * Ensuring proper functioning of the hardware installed at the counters. * Customer support made available to the customers.
Apart from this support facilities applicable are:
Purchasing:
Purchasing RFID cards in bulk and card reader system from the suppliers
Technology: * The RFID technology required to install this system * Database Management of customer details and other relevant information * Making change in the online booking process to incorporate card holder bookings.
Human Resources: * Hiring technical staff to install RFID system. * Hiring people with
The primary activities applicable in our project are:
Inbound Logistics: * The RFID cards need to be purchased from the suppliers. * The name, photo and other details need to be printed on the card. * RFID card reader system also should be installed at the counters of the multiplex.
Operations:
* This includes training the service personnel to incorporate the changes needed while issuing tickets to the movie goers due to the new RFID system installed. * Storage of data related to the cardholders in a central database. * Making the relevant changes in the site used to book tickets online to incorporate changes brought in by the new RFID system. * Checking the identity of the cardholder at the multiplex.
Outbound Logistics: * Dispatching the new RFID cards to the customers who have subscribed for this facility.
Marketing and Sales:
It is necessary to create awareness of this innovative facility made available to the customers. Hence proper marketing of the card will be done through: * Print media advertising * Hoardings and banners at the multiplex as well as throughout the city. * Online advertising * tie-up with the leading bookstores, salons, restaurants online stores for discounts for our “BIG Card” holders
Service:
* Maintenance of the database containing card holder details. * Ensuring proper functioning of the hardware installed at the counters. * Customer support made available to the customers.
Apart from this support facilities applicable are:
Purchasing:
Purchasing RFID cards in bulk and card reader system from the suppliers
Technology: * The RFID technology required to install this system * Database Management of customer details and other relevant information * Making change in the online booking process to incorporate card holder bookings.
Human Resources: * Hiring technical staff to install RFID system. * Hiring people with