Value Added Markiting
Use the case study on Blue Jet Airways to perform the 6 following tasks
ABP Level 7. PgDBM Value Added Marketing
Assignment 1. Understand market value from different perspectives in an organisation of your choice. You|Learning outcomes|| may use examples of organisations you have worked for or you are familiar with.|and assessment||
||criteria||
||||
1(a)|Explain the nature of value added marketing with regard to tangible and intangible|1.1||
|dimensions.|||
1(b)|Illustrate how service and product augmentation could increase value.|1.2||
1(c)|Examine the marketing processes by focusing on the marketing planning process|1.3||
1(d)|Examine the key concepts of value added marketing including quality, service, wealth|1.4||
|creation and innovation|||
||||
Submit the above in the form of a structured business report of approximately 1000 words suitable for senior||| management.|||| |||
Assignment 2. Understand the definitions of value added marketing within an organization of your choice|||
||||
2(a)|Critically evaluate the impact of different definitions of value added marketing on|2.1||
|consumers from economic, social, ethical and moral perspectives.|||
2(b)|Critically evaluate the impact of value added marketing on the designs of value propositions|2.2||
2(c)|Examine the marketing principles of exchange of value|2.3||
2(d)|Examine how the value proposition applies to the provision of services and products|2.4||
||||
Submit the above in the form of a structured business report of approximately 1000 words|||
|||
|||
Assignment 3. Understand what drives value added marketing in an organization of your choice|||
||||
3(a)|Examine how consumer circumstances, lifestyle and cultural influences can drive marketing|3.1||
|change|||
3(b)|Investigate the impact on value propositions of well-being, wealth creation, social and|3.2||
|economic mobility, resource scarcity and natural effects.|||
3(c)|Systematically analyse how organisations
ABP Level 7. PgDBM Value Added Marketing
Assignment 1. Understand market value from different perspectives in an organisation of your choice. You|Learning outcomes|| may use examples of organisations you have worked for or you are familiar with.|and assessment||
||criteria||
||||
1(a)|Explain the nature of value added marketing with regard to tangible and intangible|1.1||
|dimensions.|||
1(b)|Illustrate how service and product augmentation could increase value.|1.2||
1(c)|Examine the marketing processes by focusing on the marketing planning process|1.3||
1(d)|Examine the key concepts of value added marketing including quality, service, wealth|1.4||
|creation and innovation|||
||||
Submit the above in the form of a structured business report of approximately 1000 words suitable for senior||| management.|||| |||
Assignment 2. Understand the definitions of value added marketing within an organization of your choice|||
||||
2(a)|Critically evaluate the impact of different definitions of value added marketing on|2.1||
|consumers from economic, social, ethical and moral perspectives.|||
2(b)|Critically evaluate the impact of value added marketing on the designs of value propositions|2.2||
2(c)|Examine the marketing principles of exchange of value|2.3||
2(d)|Examine how the value proposition applies to the provision of services and products|2.4||
||||
Submit the above in the form of a structured business report of approximately 1000 words|||
|||
|||
Assignment 3. Understand what drives value added marketing in an organization of your choice|||
||||
3(a)|Examine how consumer circumstances, lifestyle and cultural influences can drive marketing|3.1||
|change|||
3(b)|Investigate the impact on value propositions of well-being, wealth creation, social and|3.2||
|economic mobility, resource scarcity and natural effects.|||
3(c)|Systematically analyse how organisations
References: Bodouva N. & Bodouva J. (2004). Case 9: Jetblue airways-adding value. doi: 10.1201/9780203501498.bmatt9 Hitt M., Ireland R., & Hoskisson R Helbig, Dian. (2007). What does value add mean? Retrieved from http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S Johnson W. & Weinstein A. (2nd ed.). (2004). Superior customer value in the new economy: concepts and cases. CRC Press. Mard M., Dunne R., and Osborne E. (2004). Driving your company 's value: Strategic benchmarking for value. New Jersey: John Wiley and Sons. August 26, 2010 from http://www.crcnetbase.com/doi/abs/10.1201/978020350149 8.bmatt9 Hitt M., Ireland R., and Hoskisson R., (edn 8), (2009), Strategic management: competitiveness BUSINESS 15 and globalization: concepts & cases, ISBN 0324655592: Cengage Learning Holloway S., (edn 3), (2008), Straight and Level: Practical Airline Economics, ISBN 0754672565: Ashgate Publishing, Ltd Sideroad, (2007), What Does Value Add Mean? Retrieved on August 26, 2010 from http://www.sideroad.com/Sales_Techniques/value-add-sales.html PDF to Word[->0]