Valentino

1.0 Introduction Valentino was founded in 1978 and a family business in Belgium. The founders were Helen De Leener and her husband Willy Roelandts. It is a homemade Belgian chocolates business. Year after year, the business was gradually growing well and became famous in Belgium. In order to increase the production, Helen decided to move to a new and spacious workshop in Anderlecht, Brussels. When they were doing the start-up business, they only sell the chocolates to bakers and pastry shops. In order to satisfy the demand of neighbours, they started to open a shop officially.
Valentino has not been doing other services or selling other products until now. Valentino’s objective was to sell the “delicious chocolate at fair prices”. This objective had convinced a lot of Valentino’s fans and helped to bring an enormous success for them. Many chocoholics were crazy for the Valentino’s fresh chocolate taste. In order to meet the increasing demand, they had decided to expand the business and make a construction plan for the Valentino chocolate factory.
Valentino now has become a leading European manufacturer of luxury Belgian chocolates. Making a breakthrough in the aggressive completion in chocolate industry is necessary. Valentino chocolatier has launched “Brasser”, the first Belgian beer and dark chocolate since they found out that the two top products for wedding in Belgium are beer and chocolate. It has a unique and strong competitive advantage which is difficult to be overtaken by other competitors. This chocolate-pairing beer concept makes a new and exciting experience for chocoholics to have a different, unforgettable, and desired taste. Brasser is 6.5% reddish brown brewed based on Valentino chocolatier’s secret recipe. Apart from that, Brasser Beer wins a Bronze Medal in the Brussels Beer Challenge.
In order to widen its business network, Valentino is planning to expand its business to Asia. The regional manager has requested me and my team members, the