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Vadapav

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  • August 2013
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MUKESH VADAPAV
Primary objective: To double the income without relocating
Secondary objective:
* Increase/decrease/change the menu
* Change/Increase the target audience
* Increase sales during peak season
* Decrease input costs
* Generate kiosks of MukeshVadapav
* Create visibility amongst consumers

FACTS:
* MUKESH VADAPAV NEAR A PAAN BEEDI STORE
* MAKES 400 VADAPAV A DAY
* OWNS THE SHOP
* Rs 10 /vadapav
* SPACE INSIDE TO SIT…LIKE A MINI HOTEL

MENU
* APART FROM VADAPAV GIVES LUNCH MEALS ALSO

TARGET AUDIENCE
* AGE GROUP 12-60
* WORKER SALESMAAN,AUTO RICKSHAW WALE
SEASONAL
* HIGHEST DURING SUMMER AND FESTIVE SEASON
* LEAST DURING RAINY SEASON

FINANCIALS
* 10 RS PER VADAPAV
* 400 PER DAY SO 4000 RS PER DAY HENCE MONTHLY INCOME 120000 * INPUT COSTS 60000
* 6 WORKERS SALARY 5000/MONTH
* PROFIT HENCE IS 30000

QUESTIONNAIRE
1. Do you eat wadapav ?
* Yes
* No

2. From where you usually buy your wadapav ?
* From my Favouritewadapav joint
* Anywhere from road side
* Only Jumboking or Goliwadapav
* Restaurant

3. You Buy wadapav from your favourite joint mainly because ? * It is yummy
* It is on your way of work or convenient
* Cost effective
* Hygienic

4. Ideally What are your preferences while buying a wadapav ( Rate the following parameter w.r.t your preference )
* Hygiene [ Most Important --- Moderately Important ---Less Important ]

* Taste
1| 2| 3| 4| 5|

* Cost (1 = cost does not matter but quality does ---5=cost matters but not the quality) 1| 2| 3| 4| 5|

* Served hot ((1=most imp 2=imp 3=fairly imp 4=not so imp 5=least imp) 1| 2| 3| 4| 5|

* Convenience (1=most imp 2=imp 3=fairly imp 4=not so imp 5=least imp) 1| 2| 3| 4| 5|

5. How far do you travel to eat a wadapav?(reframe the question ) * I only buy from vendors outside my...