Users' Adoption of Mobile Banking Services in Tanzania

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  • Published : May 8, 2011
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Purpose – The purpose of this paper is to explore the determinants of users' adoption momentum of mobile banking services in Tanzania

This project is on the field of mobile banking and will include a field study in Dar es Salaam, Tanzania, My focus is on the boundary between mobile money transfer services and mobile banking services, when do people start keeping a balance, why, and how is the usage behavior transformed from wanting one type of service to another. Further, how does the view of the service provider evolve from pre-introduction to then a user feels comfortable to keeping balance? This, we believe, will contribute to the research about the transformational aspects of money transfer services and is valuable to any organization or company that wants to utilize a new infrastructure to distribute and transfer money.

Mobile phones is the technology that have spread the fastest throughout the world and across East African countries especially Tanzania with the highest coverage despite of the poor infrastructure. The mobile service is widely available and mobile phone access and coverage available to every household .But only used for main reasons of communication between the family members and friends (voice and message services). The mobile phone has also showed to be a powerful technical platform for banking services. It provides financial services that can be delivered to people in rural areas without bank offices and at a low cost. In sub-Saharan Africa, where the mobile penetration increased the most in 2011, only few population are connected to a formal Bank, These systems allows a new type of money transfers; for the first time person-to-person transfers enters the digitalization of money. It is now easy, efficient and immediate to send money both to businesses as well as individuals. Settling debts, shopping, paying salaries or sending...
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