Use of Social Networking and How It Affects Marketing

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Use of Social Networking and How It Affects Marketing

By | November 2009
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Running Head: Social Networking

Use of social networking and how it affects marketing

Social networking tools such as MySpace twitter and face book have become increasingly important to both small and large businesses, we will explore what and impact social networking has had on companies, how it is used and the benefits and risks associated with this new form of doing business and promotion.

How are large corporations using social media as a marketing tool? Office Max: “Marketing is all about change. There’s a saying that ‘if you don’t create change, change will create you.’ It’s a great thought. I’m continually open to new ideas and new media and new approaches and new methodologies. At OfficeMax, we’ve embraced social media and incorporated it into our marketing strategy to reach today’s digital consumer through humor, entertainment and personalization.” — Bob Thacker, senior vice president of marketing and advertising

Will the use of Social Media change the relationship companies have with their customers and the public at large?

According to twitter “The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business…. Twitter gives your constituents direct access to employees and a way to contribute to your company; as marketers say, it shrinks the emotional distance between your company and your customers.” (Twitter for Business 101, 4)

So in a way it personalizes a company makes the consumer feel valued and listened to instead of just another bank account or number. This in turn makes the customer feel listened to and a part of a reciprocal relationship.

What are the dangers of Social Media for a company, large or small?

Some of the dangers can be that anyone can post on your site and people will follow suit for example, you can receive tons of negative advertising along with the positive. Starbucks coffee is one of the first large...

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