Use of New Technologies in Marketing and Research

Topics: Social media, Facebook, Advertising Pages: 3 (804 words) Published: June 18, 2013
Use Of New Technologies In Marketing & Research
A wave of new technologies exists today to aid marketers in reaching and researching existing and prospective customers. The newest trends in marketing are based on and around the use of new technologies. With resources such as QR codes, social media marketing and mobile marketing, consumers are directly involved in activities that require an interaction around the benefits offered by a brand.

Social Media Marketing
Social media marketing. refers to the process of gaining website traffic or attention through social media sites. Social media marketing involves using peer recommendations, building brand personality, and addressing the market as a group of individuals. It also uniquely encourages customers to create their own content and buzz around a product. In other words, programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Hence, this form of marketing is driven by word-of-mouth; this means it generates results in earned media rather than paid media. Some examples of popular social media sites are:

Twitter
Twitter allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. Messages can link to the product’s website, Facebook profile, photos, videos, et cetera. This link gives followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Facebook

Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. These also can include testimonials, as other followers can comment on the product pages for others to see. Foursquare

Foursquare is a location-based social networking website where users can check into...
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