Usa Today

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  • Published : November 6, 2012
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Contents
Executive Summary....................................................................................................................................... 2

Identification of the Problem........................................................................................................................ 3

SWOT: Strengths, Weaknesses, Opportunities, Threats............................................................................... 4

Organization Objectives ............................................................................................................................... . 5

Analysis of Alternatives................................................................................................................................. 7

Recommendation........................................................................................................................................ 10

Informational Requirements....................................................................................................................... 10

Budget/Cost for partnership ....................................................................................................................... 11

Implementation: Timeline .......................................................................................................................... 12

Document Sited .......................................................................................................................................... 13
Executive Summary
Problem Identification:

USA Today is involved in a troubled industry as it moves towards future endeavours. Changes and alterations in the external environment have caused the Newspaper industry to suffer in declination. Furthermore, the assumption that the Newspaper Industry will continue to decline rather than improve is evident. Economic downturns, changes in socio-cultural trends and technological advancements have all played a key factor in this epidemic.

Alternatives:

Alternative 1: Partnership or license agreement with Apple Incorporated.

Apple Incorporated is one of the largest Information Technology and Smartphone providers. USA Today’s opportunity to partner with this blue-chip company will truly be beneficial as the partnership will create a wider exposure for the desired target market as well as meeting our project objective.

Alternative 2: Partnership agreement with Facebook and Twitter.

Our second alternative issues a joint venture of USA Today with the world’s two leading social networking services Facebook and Twitter. Our idea is that USA Today will utilize these two internet databases to distribute news references and articles.

Alternative 3: Produce new online and downloadable content using the USA Today website.

Our last alternative illustrates the significance of producing new downloadable content that subscribed users and visiting surfers can make use of.

Recommendations:

Based on our objective that we are trying to reach a younger demographic for USA Today, we believe that using our social networking alternative will be most beneficial. We will use this social database to distribute news references and articles as well as exposing to our potential audience. Subsections created by both Facebook and USA Today will be a newspaper database which subscribed users and visitors can apply.

Timeline: Refer to the worksheet for our implemented recommendation timeline.Identification of the Problem

Changes and alterations in the external environment have caused the Newspaper industry to suffer in declination. Furthermore, the assumption that the Newspaper Industry will continue to decline rather than improve is evident.

Economic downturns, changes in socio-cultural trends and technological advancements have all played a key factor in this epidemic.

With that being said, part of USA Today’s other challenges deals with...
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