Us & Mexico Case Study. Comparative Analysis and Solutions for Successful Business Relations

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Introduction
The problem of intercultural communication is not unique. While communicating with people from other countries at least once everyone has experienced the feeling of being misunderstood. Such misunderstanding in business will certainly lead to a failure, so, besides being a good entrepreneur and professional in economics, being interculturally competent is as important, or even the most important issue while conducting international business. The topic of this termpaper is “Mexico and U.S.: Practical issues of business collaboration” This topic is urgent because, although the two countries that make up North America are physically close, they have absolutely different cultural values that arise from their history, different believes, expectations, codes of personal and social conduct. The historical ratification of the North American Free Trade Zone has broadened economical collaboration between Mexico and the USA and therefore arose some problems that include the problem of intercultural communication. The aim of this paper is to study the intercultural differences between the U.S. and Mexico, find appropriate ways to minimize negative influence of cultural clashes on conducting international business between two countries and aid managers from the U.S. to adapt to Mexican cultural values and business etiquette. To gain the stated aim it is necessary to solve the following tasks: - Study differences between the U.S. and Mexico management style; - Work out concrete solutions to adapt to these differences; - Examine basic issues of business etiquette, negotiations in particular. Methods of research that were used while writing this termpaper include: text and interview analyses, literature searches, short case studies, personal observations. While conducting the research articles from such authors as S.L. Lindsley, C.A. Brathware, M. J. Ehrlich, I. Adler and others, theoretical material from Geert Hofstede work on cultural dimensions, internet resources were used. 1. Management style in Mexico comparing to the US. Overcoming intercultural clashes that occur in doing joint business.

Although U.S. organizations are increasingly reliant on international liaisons to compete in the global economy, many have suffered failures as a result of inadequate managerial training for working abroad (Albert, 1994). These problems have resulted in tremendous financial losses to organizations as well as human costs by undermining job-successes and increasing personal and familiar suffering (Mendenhall, 1987). This chapter is aimed to help US businessperson to understand general differences between Mexican and US American personalities and the way they conduct business, clarify some common work-related problems within the Mexican work environment in order to prevent intercultural clashes in conducting business and successfully manage the US-Mexico joint venture. 1.1 Individuality vs. Individualism

Mexican believes strongly in what could be defined roughly as "soul". One thinks that each person is basically good and decent and that one's dignity does not depend on what he does. Mexicans tend to accept their friends and colleagues essentially as they are, without demanding or expecting a specific performance or achievement. US Americans’ sense of individualism is based upon three basic points: 1) people are basically the same, 2) people should be judged upon their merits, and 3) these merits are revealed through one's behavior and achievements. In striking contrast to the Mexican's sense of "soul", the US Americans believe that one proves his integrity or dignity by what he does and how he does it. Parker (1987), in his work explained: "Work gives man moral dignity, and economic success gives him honor." For the northern neighbors, the one who wins is obviously the "better person" while for the Mexican, the person is "better" whether he wins or not....
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