Ursula Burns

Topics: Xerox, Management, Ursula Burns Pages: 2 (605 words) Published: April 12, 2013
1.Introduction| | Source/s|
Thesis statement| This essay will evaluate how Ursula Burns’ leadership style of creator and director made her such an effective leader as CEO of Xerox.| Darling& Leffel (2010)| Leadership and leadership style| Source/s|

2. theory of LeadershipTopic SentenceSupport point (e.g.Reason, quoted,Description, statistic,Example-cited)| A person who influences subordinate or follower to accomplish a job through process to achieve a goal, leader style is individual behavior or trait. Leadership: more than managementFinancial strength, ethical business practices, evolving business strategiesDarling& Leffel framework: analyzer, connector, director creator Different situation need different leadership style| Darling &Leffel (2010)Xerox corporation (2013)| My leader’s leadership style in the Darling& Leffel framework| Source/s| 3.Topic SentenceSupport point| Of the four main leadership style outline by Darling &Leffel(2012), Ursula Burns, CEO of Xerox, could be regarded as a creator and a director. * Creator: explain it * Office multifunction printers/copiers * Production digital printing equipment * Print 26- inch sheets up to 150 papers/ Minute| Darling &Leffel (2012)Xerox corporation (2013)| 4.Topic SentenceSupport points| In addition to creator style * Director: explain it * Ursula Burns was very self- motivated, each product demands perfection * Dependency on the contributions of others to create the creates whole. | Xerox corporation (2013)| My leader’s effectiveness as a leader| Source/s|

5. effectivenessTopic SentenceSupport point| Ursula Burns was well regarded and recognized by many as a successful and effective manager and leaderEffective: explain it * Value of Xerox shares grew from $US 230 million in 2008 to 1.2 billion in 2012 * With sales approaching $23 billion, Xerox is the world’s leading enterprise for business process and document management * In July...
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