Introduction to Business
Urban Outfitters Continuing Case Study Part 4: Marketing a Business
November 22, 2010
1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. There are many reasons that Wal-mart cannot effectively create a trendy counterculture image. First if you look at what a counterculture image actually is, which are kinds of subcultures that deliberately oppose certain aspects of what’s is main stream for example in the 90’s grunge where teens wore flannel shirt doc martin boots where is clothes seem dirty or just rolled out of bed look. Where everyone else was wearing bright colors, and form fitting clothes for women and clean cut polo look. And in 2000’s you had the Goth look which was darker with wearing all black and trench coats and all black makeup. So where Wal-mart “niche” is that it is a one stop store for everything from motor oil to a loaf of bread, it wouldn’t be cost effective for them to change the company concept to be geared more to counterculture images. Because in way to look at it is that counterculture is a small market mainly dealing with clothes where wal-mart isn’t know for their clothing yes they have miley syruss that isn’t a big saler in there stores. Bottom line. 2. Could the “Big Box” stores sell merchandise identical to Urban Outfitters? Explain your answer. No, the “Big Box” stores could not sell items identical to Urban Outfitters. Urban Outfitters doesn’t even sell items identical to itself, they try to make every store unique. Stated in Big box stores could sell items similar but like I said in the previous question, it would cost them more than they make just to market a new style. Even if they did make similar items, in order to make it work they’d have to mass produce these items, something that Urban Outfitters doesn’t do. That alone would send the unique shopping experience that Urban Outfitters has out the window for the big...