Upscale Restaurant Bussiness Plan

Topics: Marketing, Customer, Strategic management Pages: 3 (817 words) Published: February 23, 2010
Executive summary
Suave is a 60 seat, comfortable, inviting restaurant designed to make our customers feel as if they are enjoying VIP services in a world all to themselves. Suave features tables that turn into a giant computer screens. With a few clicks, diners can order from an illustrated menu, pay their bill, summon a taxi, play interactive games with fellow diners, even change the look of the table itself, and watch movie previews. We will be located in the booming, and rapidly expanding, city of Bethlehem, PA. The lounge and restaurant will be open seven days a week. We will offer special theme nights to attract new customers to Suave. The restaurant will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, soft music, candles and amazing artwork from some of the area’s most notable new artists. This will contribute to a sense of community and give new artists a chance to show their work for a diverse clientele. During the busy summer months you can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd. Current marketing situation

Market overview
{text:list-item} {text:list-item}
C. SWOT analysis
i. Convenience, Customer Service, Location, Fun, and New concept ii. Time/cost, Employee training, Limited expansion, Competition iii. Good reputation, Can surprise competitors, Local competitors have poor products iv. End of season approaching, No pilot or trial done yet, Vulnerable to attack by major competitors. Competition comes from major chains and from various independents. {text:list-item} {text:list-item}

D We will be open 7 days a week. Serving Dinner Sunday - Thursday, between 5 PM - 10 PM. Friday and Saturday Dinner 5 PM - 11 PM. Saturday and...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Bussiness Research Paper
  • Essay about Restaurant plan
  • Essay on Bussiness plan
  • Bussiness Plan Essay
  • Oriental Pearl Restaurant Business Plan Essay
  • Business Plan of a Restaurant Essay
  • Bussiness Plan Presentation Essay
  • Bussiness Plan Essay

Become a StudyMode Member

Sign Up - It's Free