Ups Research Paper

Topics: Supply chain management, Logistics, International trade Pages: 14 (3990 words) Published: September 27, 2010
Table of Contents

Table of Contents
Executive Summary3
Strategic Analysis for UPS4
Organizational Plan for UPS4
The Marketing Plan for UPS11
Whiteboard Campaign11
NASCAR Campaign11
The Operating Plan for UPS12
Global Trade13
The Financial Plan for UPS15
Cash Position16
Supporting Documents16

Executive Summary

In 1907, a 19 year old entrepreneur James E. Casey and his partner developed a business for the Seattle, Washington area that provided quality messenger services. Within a century, the company managed to globalize the industry of delivery services along with a name many have come to know - UPS. Although their primary business is the time-definite delivery of packages and documents, they have also extended their capabilities in recent years to encompass the broader spectrum of services known as supply chain solutions, such as freight forwarding, customs brokerage, fulfillment, returns, financial transaction and even repairs. UPS is also the leading provider of less-than-truckload transportation services. The inner workings and strive for success shows how this fortune five hundred company strategically built this empire from the ground up, and in the process cloned the famous marketing slogan: “What can brown do for you?”

UPS ranked No. 3 in the Reputation Institute's Reputation Pulse 2009 study of the most reputable companies in the U.S. The company has been recognized every year since the study began in 2006. Synchronizing the world as we know it, UPS has managed to master this task with such poise and ease by developing an understanding of doing business around the world. Strategic Analysis for UPS

When developing strategies, analysis of the organization and its environment as it is and how it may develop in the future, is important to the organizations success. UPS’s growth strategy takes advantage of their competitive strengths while maintaining their focus on meeting or exceeding their customers' requirements. The principal components of their strategy include: Building on their leadership position in their U.S. business Continue international expansion

Provide comprehensive supply chain solutions
Leverage their leading-edge technology
Pursue strategic acquisitions and global alliances
Organizational Plan for UPS

UPS consists of many different departments and categories in which it focuses its’ business on. The major divisions include: companies, services, global alliances and community service. Companies

UPS has many companies, including The UPS Store, UPS Air Cargo and UPS Freight. The Mail Boxes Etc. concept was introduced in 1980 as an alternative to the post office. Throughout its evolution, it has continued to define and lead the business services category it created. In 2001, UPS acquired Mail Boxes Etc., Inc. The rebranded UPS Store began offering lower UPS-direct shipping rates. The stores remain locally owned and operated, and continue to offer a variety of shipping, postal and business services, with convenient locations and world-class service. Mail Boxes Etc., Inc. sold more than 500 new The UPS Store locations in the United States. In addition to its domestic network, Mail Boxes Etc., Inc. has expanded globally through master license agreements, with locations in 40 countries. In 2004, the company crossed the threshold of 5,000 locations worldwide. Throughout the company’s historic growth, one thing has remained constant: the commitment to providing personalized and convenient business solutions and a world-class customer experience and their goal is to continue to do so in the years to come. UPS Air Cargo has also proven they are valuable entity in this organization. Since 1982, UPS Air Cargo has provided customers a means to move their freight shipments by UPS Air Cargo Priority or UPS Air...
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