Ups Marketing Plan
UPS | How can UPS improve on their customer service to remain the leader in package delivery | | | |
UPS
Right before you make a purchase online, what are your last thoughts? How much is this going to cost? Do I really need to purchase this? How much is the shipping? Will the individual like this gift? If you are like me, you are very particular about who will deliver the packages to your doorstep or business. I want my package to be delivered in one piece on time. This is a direct effect of customer service. The company I prefer to deliver all my packages from near or far is UPS. I will examine if UPS wants to stay heads above their competition, they will need to finds ways to improve upon their overall customer service and the way it will affect their productivity, UPS was created in 1907 by a nineteen year old James E. Casey. “Jim”borrowed $100 from a friend and established the American Messenger Company in Seattle, Washington. Six years later the name was changed to United States Parcel Post. The company did well despite major competition, largely because of Jim Casey´s strict policies of customer courtesy, reliability, round-the-clock service, and low rates. These principles, which guide UPS even today, are summarized by Jim´s slogan: best service and lowest rates. Mr. Casey and his partner Claude Ryan established the Merchants Parcel Delivery six years later. In 1919 UPS expanded outside of Seattle to California. That is when they changed their business name to the United Parcel Service. The word “United” served as a reminder that the company´s operations in each city were part of the same organization, “Parcel” identified the nature of the business, and “Service” indicated what was offered. In 1930 UPS expanded to the east coast with stores in both New York City and Newark, New Jersey. Even though the nation was going through War World II and the Great Depression UPS would continue to grow and thrive. Over the years the would be
UPS
Right before you make a purchase online, what are your last thoughts? How much is this going to cost? Do I really need to purchase this? How much is the shipping? Will the individual like this gift? If you are like me, you are very particular about who will deliver the packages to your doorstep or business. I want my package to be delivered in one piece on time. This is a direct effect of customer service. The company I prefer to deliver all my packages from near or far is UPS. I will examine if UPS wants to stay heads above their competition, they will need to finds ways to improve upon their overall customer service and the way it will affect their productivity, UPS was created in 1907 by a nineteen year old James E. Casey. “Jim”borrowed $100 from a friend and established the American Messenger Company in Seattle, Washington. Six years later the name was changed to United States Parcel Post. The company did well despite major competition, largely because of Jim Casey´s strict policies of customer courtesy, reliability, round-the-clock service, and low rates. These principles, which guide UPS even today, are summarized by Jim´s slogan: best service and lowest rates. Mr. Casey and his partner Claude Ryan established the Merchants Parcel Delivery six years later. In 1919 UPS expanded outside of Seattle to California. That is when they changed their business name to the United Parcel Service. The word “United” served as a reminder that the company´s operations in each city were part of the same organization, “Parcel” identified the nature of the business, and “Service” indicated what was offered. In 1930 UPS expanded to the east coast with stores in both New York City and Newark, New Jersey. Even though the nation was going through War World II and the Great Depression UPS would continue to grow and thrive. Over the years the would be
Cited: Cambridge Dictionary. (2013). Cambridge Dictionary. Retrieved July 16, 2013, from Cambridge Dictionary: http://dictionary.cambridge.org Investor Words. (2013). The Biggest Best Investing Glossary in the World. Retrieved July 16, 2013, from Investorwords: www.investorwords.com Lorette, K. (2013). The Importance of Marketing for the Success of a Business. Retrieved July 16, 2013, from Houston Chronicle: WWW.smallbusiness.chron.com UPS. (2013). United Parcel Service of America. Retrieved July 15, 2013, from UPS: www.ups.com .