University of Phoenix Global Marketing 421

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Global Marketing
Shannon M. Urban
Marketing 421
April 2, 2013
Louis Chavez

Global Marketing
There are a multitude of companies that operate across the globe and practice business in many different countries. Google is one of the most widely known and utilized internet companies within the United States. Due to the different economic, political, and social views of each country across the world, marketing and business practices must be able to be flexible while still playing to the consumers to ensure success within the different markets. Google Inc. was founded in 1998 by two friends that met at Stanford University named Larry Page and Sergey Brin ("Google", 2013). In the course of 15 years, Google has grown into an international conglomerate operating in nearly every single country and region around the world. Any company that is capable of operating and practicing business on a global scale will be affected by the global economic interdependence. Global economic interdependence simply means that all country’s economies are connected and dependent upon one another. According to Perreault (2011), “The economies of the world are connected—and changes in one economy quickly affect others. One reason for this is that the amount of international trade is increasing—and it is affected by changes in and between economies”. Each country depends highly on trade which covers both importing goods and exporting goods. Since countries have developed an increasing interdependence, it stands to reason that trade practices and agreements would also be an important factor on economic interdependence. Google would not have been able to operate on a global scale without increase in interdependence along with the trade practices. Countries have developed agreements and trade practices in order to promote their own trades and further encourage other countries and businesses to trade with them. Google has far reaching components for every country and every...
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