UPS, as the world's largest package delivery company and global leader in supply chain services, recognizes that optimizing business efficiency is essential for companies to cope with increasing management pressures. These expanded services are indicative of UPS's global strategy to offer its customers a convenient way to streamline their supply chain and improve business performance (UPS.com, 2006)
UPS first went international in 1975 when it offered services within the Canadian city of Toronto. Operations in Germany got underway the next year. However, the 1980s saw UPS enter the international shipping market in earnest, establishing a presence in a growing number of countries and territories in the Americas, Eastern and Western Europe, the Middle East, Africa, and the Pacific Rim. In 1985 UPS started international air service between the United States and six European countries. Then, in 1989, domestic air service was added in Germany (UPS.com, 2006)
Because UPS operates in most countries of the world, though, it realized it needed an international version. In 1998, it began working on one, conducting research and benchmarking with other companies (Ethikos, 2005)
UPS ability to capture and operate in an overseas market did not go without its pitfalls. From the start, the company displayed unusual cultural sensitivity, hoping to avoid imposition of an "American-centric" code on... [continues]
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