United Bank Limited
MBA
RESEARCH PROJECT
UNITED BANK LIMITED
SARAH NADEEM
MBA - 2012
LAHORE SCHOOL OF ECONOMICS
BURKI CAMPUS, LAHORE.
MBA BUSINESS RESEARCH PROJECT
UNITED BANK LIMITED
THE IMPACT OF ANNUAL MEMBERSHIP FEE AND CHIP MAINTENANCE FEE ON UBL’S CREDIT CARD PRODUCT
By
SARAH NADEEM
____________________ ______________________
SUPERVISOR EXAMINER
Prof. F. A. Fareedy
____________
SEC. C, TA: Ms. Huda Anees
LAHORE SCHOOL OF ECONOMICS, 2012.
Table of Contents
Table of Contents 3
EXECUTIVE SUMMARY 4
INTRODUCTION OF THE FIRM 7
BRIEF HISTORY 7
MISSION STATEMENT: 9
VISION STATEMENT: 9
CORE VALUES: 9
PRODUCTS AND SERVICES OF THE FIRM: 9
BANKING SERVICES: 10
NON RESIDENT PAKISTANI SERVICES: 12
LITERATURE REVIEW 13
BANKING INDUSTRY: 13
BANKING INDUSTRY OF PAKISTAN 13
CURRENT SITUATION OF THE BANKING SECTOR 14
CONSUMER FINANCING 16
HISTORY OF CONSUMER FINANCING 16
CONSUMER FINANCING IN PAKISTAN 17
CONSUMER CYCLE: 17
TYPES OF LOANS: 18
BANKS INVOLVED IN CONSUMER FINANCING IN PAKISTAN: 19
3) CREDIT CARDS BY LOCAL BANKS 19
4) CREDIT CARDS BY FOREIGN BANKS 20
STATE BANK OF PAKISTAN 20
CREDIT CARDS IN PAKISTAN: 22
FINANCIAL ANALYSIS 24
UNITED BANK LIMITED 24
RATIO ANALYSIS 26
COMPETITORS ANALYSIS 31
RESEARCH PROBLEM AND METHODOLOGY 38
PROBLEM STATEMENT: 38
RESEARCH QUESTION: 39
RESEARCH OBJECTIVES: 39
RESEARCH METHODOLOGY: 40
PRIMARY RESEARCH: 42
INTERVIEWS 42
QUESTIONNAIRES ANALYSIS: 44
FINDINGS OF THE PRIMARY RESEARCH: 60
FINDINGS AND ANALYSIS OF PRIMARY AND SECONDARY 61
RESEARCH: 61
RECOMMENDATIONS: 64
CONCLUSION: 67
EXECUTIVE SUMMARY Banking Industry of a country serves and fulfills quite a lot of essential requirements and the needs of its individuals. The arena of consumer financing is thus one of the pertinent areas that are the forte of Banks. One of the major tools used for serving this area are credit cards. Because of their growing importance, banks
RESEARCH PROJECT
UNITED BANK LIMITED
SARAH NADEEM
MBA - 2012
LAHORE SCHOOL OF ECONOMICS
BURKI CAMPUS, LAHORE.
MBA BUSINESS RESEARCH PROJECT
UNITED BANK LIMITED
THE IMPACT OF ANNUAL MEMBERSHIP FEE AND CHIP MAINTENANCE FEE ON UBL’S CREDIT CARD PRODUCT
By
SARAH NADEEM
____________________ ______________________
SUPERVISOR EXAMINER
Prof. F. A. Fareedy
____________
SEC. C, TA: Ms. Huda Anees
LAHORE SCHOOL OF ECONOMICS, 2012.
Table of Contents
Table of Contents 3
EXECUTIVE SUMMARY 4
INTRODUCTION OF THE FIRM 7
BRIEF HISTORY 7
MISSION STATEMENT: 9
VISION STATEMENT: 9
CORE VALUES: 9
PRODUCTS AND SERVICES OF THE FIRM: 9
BANKING SERVICES: 10
NON RESIDENT PAKISTANI SERVICES: 12
LITERATURE REVIEW 13
BANKING INDUSTRY: 13
BANKING INDUSTRY OF PAKISTAN 13
CURRENT SITUATION OF THE BANKING SECTOR 14
CONSUMER FINANCING 16
HISTORY OF CONSUMER FINANCING 16
CONSUMER FINANCING IN PAKISTAN 17
CONSUMER CYCLE: 17
TYPES OF LOANS: 18
BANKS INVOLVED IN CONSUMER FINANCING IN PAKISTAN: 19
3) CREDIT CARDS BY LOCAL BANKS 19
4) CREDIT CARDS BY FOREIGN BANKS 20
STATE BANK OF PAKISTAN 20
CREDIT CARDS IN PAKISTAN: 22
FINANCIAL ANALYSIS 24
UNITED BANK LIMITED 24
RATIO ANALYSIS 26
COMPETITORS ANALYSIS 31
RESEARCH PROBLEM AND METHODOLOGY 38
PROBLEM STATEMENT: 38
RESEARCH QUESTION: 39
RESEARCH OBJECTIVES: 39
RESEARCH METHODOLOGY: 40
PRIMARY RESEARCH: 42
INTERVIEWS 42
QUESTIONNAIRES ANALYSIS: 44
FINDINGS OF THE PRIMARY RESEARCH: 60
FINDINGS AND ANALYSIS OF PRIMARY AND SECONDARY 61
RESEARCH: 61
RECOMMENDATIONS: 64
CONCLUSION: 67
EXECUTIVE SUMMARY Banking Industry of a country serves and fulfills quite a lot of essential requirements and the needs of its individuals. The arena of consumer financing is thus one of the pertinent areas that are the forte of Banks. One of the major tools used for serving this area are credit cards. Because of their growing importance, banks