Unit Plan of Marketing
| UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)FACULTY OF BUSINESS AND FINANCE (FBF) /FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) |
Unit Plan
1. | Unit Code &Unit Title: | UBTM1013 / UKTM1013 Principles of Marketing | 2. | Course of Study: | Bachelor of Marketing (Hons)Bachelor of Economics (Hons) Financial EconomicsBachelor of Business Administration (Hons)Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Commerce (Hons) Accounting Bachelor of International Business (Hons)Bachelor of Information Systems (Hons) Business Information SystemsBachelor of Information Systems (Hons) Information Systems EngineeringBachelor of Accountancy (Hons)Bachelor of Economics (Hons) Global Economics | 3. | Year of Study: | Year One | 4. | Year and Semester: | 201210 | 5. | Credit Hour: | 3 credit hours | 6. | Lecturing hours and tutoring hours | 4.0 hours lecture per week for the duration of 7 weeks3.0 hours tutorial per week for the duration of 7 weeks | 7. | Lecturer: | Faculty of Business and Finance / Faculty of Accountancy and Management:Lead LecturerMs Loo Siat Ching, MBA (Strategic Marketing)loosc@utar.edu.myMs Malathi Nairmalathinair@utar.edu.myCo-lecturerMr. Lee Weng Onn, MBA (Marketing), BA (Hons)leewo@utar.edu.myMr Wong Lai Soonlswong@utar.edu.my Ms Sia Bee Chuan siabc@utar.edu.my | 8. | Tutor: | Mr Chong Tsi Gwan, chongtg@utar.edu.myMr Lee Eng Heng, leeeh@utar.edu.myMr Garry Tan Wei Han, tanwh@utar.edu.myMs Gengeswari a/p Krishnapillai, gengeswarik@utar.edu.myMr Neerjang Lama, neerjang@utar.edu.myMs Lam Siew Yong, lamsy@utar.edu.myCik Nur Syaheeda binti Aziz, syaheeda@utar.edu.myMs K Shamini, shamini@utar.edu.myMr Phang Fatt Kong, phangfk@utar.edu.myMs Chin Wai Yin, chinwy@utar.edu.myMs Kang Chye Mei, kangcm@utar.edu.my | 9. | Moderator | Mr Teo Aik Chuan | 10. | Mode of Delivery: | Lecture and Tutorial | 11. | Objective: | * To introduce students
Unit Plan
1. | Unit Code &Unit Title: | UBTM1013 / UKTM1013 Principles of Marketing | 2. | Course of Study: | Bachelor of Marketing (Hons)Bachelor of Economics (Hons) Financial EconomicsBachelor of Business Administration (Hons)Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Commerce (Hons) Accounting Bachelor of International Business (Hons)Bachelor of Information Systems (Hons) Business Information SystemsBachelor of Information Systems (Hons) Information Systems EngineeringBachelor of Accountancy (Hons)Bachelor of Economics (Hons) Global Economics | 3. | Year of Study: | Year One | 4. | Year and Semester: | 201210 | 5. | Credit Hour: | 3 credit hours | 6. | Lecturing hours and tutoring hours | 4.0 hours lecture per week for the duration of 7 weeks3.0 hours tutorial per week for the duration of 7 weeks | 7. | Lecturer: | Faculty of Business and Finance / Faculty of Accountancy and Management:Lead LecturerMs Loo Siat Ching, MBA (Strategic Marketing)loosc@utar.edu.myMs Malathi Nairmalathinair@utar.edu.myCo-lecturerMr. Lee Weng Onn, MBA (Marketing), BA (Hons)leewo@utar.edu.myMr Wong Lai Soonlswong@utar.edu.my Ms Sia Bee Chuan siabc@utar.edu.my | 8. | Tutor: | Mr Chong Tsi Gwan, chongtg@utar.edu.myMr Lee Eng Heng, leeeh@utar.edu.myMr Garry Tan Wei Han, tanwh@utar.edu.myMs Gengeswari a/p Krishnapillai, gengeswarik@utar.edu.myMr Neerjang Lama, neerjang@utar.edu.myMs Lam Siew Yong, lamsy@utar.edu.myCik Nur Syaheeda binti Aziz, syaheeda@utar.edu.myMs K Shamini, shamini@utar.edu.myMr Phang Fatt Kong, phangfk@utar.edu.myMs Chin Wai Yin, chinwy@utar.edu.myMs Kang Chye Mei, kangcm@utar.edu.my | 9. | Moderator | Mr Teo Aik Chuan | 10. | Mode of Delivery: | Lecture and Tutorial | 11. | Objective: | * To introduce students