Unit 9 – P4
This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made. When choosing to develop a new promotional campaign a business would need to consider a few things before they make any decisions. These things are:
* Target Market – The target market is one of the most critical things to consider when doing a new campaign. For the target market they have to consider: age, location, wealth, gender etc. * Choices of media – They need to think about the choices of media to determine the most effective way to get the message across to the target market e.g. TV advertising, Newspaper, radio etc. * Competitors – They have to consider competitors and how they would affect the campaign e.g. have they already got a similar campaign? Or would they retaliate to the campaign? * Budget – A budget is one of the main things to consider as companies may not have the funding they want or they need to figure out how much the campaign would cost all together. This assignment will now look at a specific product that has been introduced in to the teen market and the campaign they produced for the product. The product I have chosen is the Xbox 360 because it is well known and they do a lot of campaigns for the product. The Xbox 360 was designed mainly for the use of teens The campaign I have chosen is the Kinect campaign, the Kinect has revolutionised console gaming for the future. The message that they wanted to get across with in the campaign was that the Kinect could revolutionise console gaming and in my eyes they achieved that easily. The media chosen to promote Kinect was; Television advertisement and social media advertising e.g. Facebook, Twitter and YouTube. The Kinect was first announced in 2009 at E3 as “Project Natal”. The announcement advertisement included: A TV explaining that there is a new way to play Xbox and the new way to play...
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