In this assignment task i will evaluate a the visit Britain campaign, i will talk about the advantages and disadvantages of the campaign and evaluate if the campaign was worth it. The visit Britain campaign was designed to promote Great Britain abroad in this campaign it consisted of many great things you can do whilst in Great Britain. This is a multimillion pound campaign which the government have decided to invest in order to boost up the UK economy. In the TV advertisement, it showed alot of ways in which people can benefit from Great Britain and this is a really good way to promote Great Britain. It also shows the different ways in which you can enjoy yourself in the country from the different sceneries to the different places you can go such as the world famous football clubs to the world famous Buckingham Palace. In this advert it relates to famous British people this is because they want t promote the British economy and who better to do it then well known British actors this is a very good advantage towards the campaign. Another way in which the advert grabbed the customers attention was when they focused on using the Great in Great Britain alot for example Countryside is GREAT Britain - There are 28 World Heritage Sites in Great Britain, Also they had Green is Great Britain. The UK is a world leader in offshore wind energy production and research, with more offshore wind turbines than any other country. Sport is Great Britain - Britain is hosting a decade of great sport including the Olympics in 2012, the Rugby World Cup in 2015, and the Commonwealth Games in 2014.
Visit Britain’s vision, is to inspire the world to explore Britain and its mission is to build the value of tourism to Britain, working in partnership with the tourism industry, nations and regions. There are many advantages to this campaign for example, during 2011 Britain welcomed 30.7 million overseas visits, an increase of 3% on 2010 and the first year of growth since 2007....
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