BTEC Level 3 Extended Diploma in Business
Unit Name and Number
| Unit 4: Business Communication
Assignment No and Name
| Business Communication Club
P1 Explain different types of business information, their sources and purposesM1 Analyse different types of business information and their sourcesD1 Evaluate the appropriateness of business information used to make strategic decisionsP2 Present complex internal business information using three different methods appropriate to the user’s needsP3 Produce corporate communicationsP4 Evaluate the external corporate communications of an existing product or serviceD2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your pointsP5Explain the legal and ethical issues in relation to the use of business informationP6Explain the operational issues in relation to the use of business informationM2Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examplesP7Outline electronic and non electronic methods for communicating business information, using examples for different types of audience
| Task 1 Task 1 Task 1 Task 2Task 2Task 2Task 2Task 3Task 3Task 3Task 1
I certify that the work submitted for this unit is my own and has not been plagiarised. I give consent for my work to be run through plagiarism software and will submit an electronic copy of the work if requested. I understand that keeping a copy of my work is my responsibility and that the loss of work through failed computer systems is not a valid excuse for non-submission. I will back up my work every day.
Scenario This assignment is based on Huddersfield Town Football Club. Sources of Information: * Own knowledge * Educational visit to the club * Huddersfield Town Football Club website and copies of company policies * Forms of communication the club use eg programmes, emails, forms of advertisements, newspaper articlesTask 1 P7 – Produce a PowerPoint Presentation that outlines methods of communication including electronic and non-electronic methods. Also include the type of audience for each form of communication.P1 – Create a report using Microsoft Word incorporating a WOVEN table. Investigate HTFC and explain in your report the different forms of business information they use, where this information comes from (the source) and the purpose of the business information. M1 – Extend your report to include the following. Analyse (consider the advantages & disadvantages) the types of information HTFC use. Is the information current and easy to understand? Could it have been obtained from a better source, or in a more efficient manner?D1 – To gain this criterion you need to extend your report and evaluate the appropriateness of business information that HTFC uses to make strategic decisions. You need to consider how effective the information has been in helping HTFC to meet its aims. Consider HTFC’s aims: increasing sales, profits, fan numbers, reputation etc and state how the information used helps the club meet their aims.Task 2 P2 – Select three pieces of complex information from HTFC and present the information in three different ways: * Create a verbal presentation on the club’s history and how they operate as a business * Data (fan numbers, sales/profit figures) presented in a spreadsheet/graph format * Leaflet explaining HTFC’s services eg to the community, corporate eventsInclude a written piece that explains the purpose of each type of document and the audience it is presented to eg fans, shareholders, players, staff, communityP3 – create three forms of communication for HTFC: * A new logo/livery * A new mission statement * Leaflet/brochure promoting the clubP4 –...
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