Unit 30 LO3 1 1

Unit 30 - Visual Merchandising in Retail

LO3 - Understand the psychology used in visual merchandising to influence customers to purchase goods
ICT Dept

Scenario

Criteria

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Assessment

Assessment Scenario
You have been chosen by a local business enterprise group to write a case study on three different businesses to demonstrate your understanding on the different techniques used by different retailers, to entice customers into retail outlets and then focus their minds on what is available.
For this section, you have been asked to:
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explain how retail outlets use psychology through their visual merchandising and display techniques to encourage customers to purchase

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analyse how the use of space and psychology to influence customers to buy evaluate how psychological visual merchandising and display techniques influence customers to purchase a range of goods.

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USE THE CORRECT TERMINOLOGY WHEN PRODUCING YOUR WORK
ICT Dept

Scenario

Criteria

Tasks

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2

Assessment

Assessment Criteria
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P3 - Explain how retail outlets use psychology in their visual merchandising and display techniques to encourage customers to purchase goods

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M2 – Compare how three retail businesses use space and psychology to influence customers to purchase goods

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D1 - Evaluate how retail businesses use psychological visual merchandising and display techniques to influence customers to purchase goods

ICT Dept

Scenario

Criteria

Tasks

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Assessment

Areas to Cover
Focusing on THREE different types of businesses, you need to provide evidence of techniques used to influence customer purchases within the 2 tasks assigned within this case study:

ICT Dept

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Tangible Techniques

2.

Intangible Techniques

Scenario

Criteria

Tasks

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Assessment

Assessment Tasks
Assessment Outcome – P3
Task 1 (P3.1) - Explain what the different forms of tangible techniques are, with examples of them used
Task 2 (P3.2) - Identify and Explain the tangible technique(s) used by