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Unit 3 Introduction to Marketing

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Unit 3 Introduction to Marketing

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  • Feb. 10, 2013
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Secondary Research…
The UK teenage fashion wear is the clothing that the girls and boys between the age of 13 to 24 wear. This research includes the sales of clothing, footwear and accessories, also the sales from teenage-specific retailers and clothes collection which are aimed at adults but purchased by the young generation. In 2010 keynote estimated that the total teenage fashion market reached £10.2bn. The years before this the sales have been growing on year to year basis but in 2009, 0.7% decline was observed due to the downturn in the economy. Table 3.1: The Total UK Clothing and Footwear Market by Value at Current Prices (£m at rsp), 2006-2010.

20062007200820092010
Clothing38,49639,61840,54641,08043,497
Footwear6,5686,7096,9276,5157,203
Total.45,06446,32747,47347,59550,700
%change year-on-year.-2.82.50.36.5

Interest in fashion starts from young age, mostly girls and children follow similar trends to adult’s fashion. Children are more independent from a younger in regards to their choices of clothing. Girls are more fashion conscious than boys from a younger age but the trends are similar in both genders male and female. This emphases on casual trends, where staple item e.g. jeans, basic t-shirts, hoodies and casual footwear, are popular among younger generation. Branding also plays a big role in teenage fashion. The keynote has estimated that the total teenage fashion wear market will be most likely to reach £11.15bn in 5 year time (2015). While sales are most likely to increase some factors may inhibit from achieving its full potential e.g. high level of unemployment in the younger generation and uncertainty regarding further education prospects. Conclusion…

Teenagers are most likely to spend on jeans as it shows in primary and secondary both research and also as it shows that they are very choosy when it comes to their clothing so it will be good for Howard to invest on the clothing which is in trend nowadays e.g....