Unit 3-Business Studies Level 3

Topics: Marketing, Marketing research, Strategic management Pages: 10 (1736 words) Published: October 15, 2012
RSA Academy

BTEC Nationals in Business (Level 3)
(September 2010 onwards)

Unit 3: Introduction to Marketing

|Route: |BTEC Level 3 Certificate Diploma | |Unit code: |Y/502/5411 | |QCF Level 3: |BTEC Nationals | |Credit value: |10 | |GLH |60hrs |

|Start Date: |5th September 2011 | |Review Date: |10th October 2011 | |Final Submission Date: |23rd December 2011 | |Assessor: |Miss M Vincent |

|Student Name: | | |Tutor Group: | | |Disclaimer: | | | | | |I certify that the work produced is my own |...................................................... |

Assessment and Grading Criteria
|To achieve | | |a pass |SIGN | |grade the | | |evidence | | |must show | | |that you | | |are able | | |to: | |

Task One

You task is to produce a presentation for your senior management team (SMT) to introduce your new clients.

Your presentation must include the following:

Part A

a) two different definitions of marketing (don’t forget to name...
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